Affiliate & Partner Channel Lead

Responsibilities

• Channel Strategy & Growth
• Define and execute Yendo's affiliate and partner channel roadmap, with clear targets for CPA, LTV/CAC, and revenue contribution.
• Identify, prioritize, and activate the highest-ROI partners beyond Credit Karma -- LendingTree, NerdWallet, Bankrate, aggregators, and emerging distribution channels.
• Develop a tiered partner strategy -- from self-serve affiliate relationships to deeply integrated platform partnerships -- and manage the pipeline from prospecting through activation.
• Partner Operations & Enablement
• Own end-to-end partner ops: draft and negotiate Insertion Orders (IOs), manage mocks and creative reviews, maintain tracking integrity, and ensure timely invoicing and reconciliation.
• Build and maintain the operational infrastructure for the channel -- partner onboarding playbooks, creative libraries, compliance checklists, and performance dashboards.
• Coordinate with Legal, Compliance, Product, and Design to get partners what they need, quickly, without creating bottlenecks.
• Impact Platform Ownership
• Serve as Yendo's primary admin and power user of the Impact partnership platform -- manage partner configuration, tracking links, commission structures, reporting, and invoicing.
• Keep the platform clean, current, and instrumented so leadership has real-time visibility into channel performance.
• Performance & Optimization
• Own channel P&L: set and manage CPA targets, monitor quality metrics (approval rate, fraud signals, LTV/CAC), and optimize the portfolio continuously.
• Work with the data team to build attribution models and test incrementality so we know exactly what the channel is delivering.
• Run structured A/B tests on offers, creative, landing pages, and targeting with partners to drive efficiency gains.
• Cross-Functional Leverage
• Pull in shared resources -- creative, engineering, data, compliance -- efficiently and respectfully; you know how to get things done without owning a large headcount.
• Serve as the internal voice of the affiliate channel in growth reviews, budget planning, and product roadmap conversations.

Requirements

• Non-Negotiables
• 3-8+ years of affiliate or performance partnership experience at a consumer fintech, financial services company, or major publisher/aggregator -- level and band will be calibrated to your depth.
• Hands-on experience working with Credit Karma, LendingTree, or similar financial comparison platforms -- you understand how listings work, how rates affect placement, and how to optimize within their ecosystems.
• Fluency with the Impact partnership platform (or equivalent like CJ, Partnerize, Rakuten) -- you can run it yourself, not just manage someone who runs it.
• Experience drafting and negotiating IOs, managing creative mocks and approval processes, and running the full operational lifecycle of a partner relationship.
• Comfort with performance data: you build your own reports, QA your own numbers, and spot anomalies before someone else does.
• Strong Signals
• You've expanded a channel, not just maintained one -- you have a story about meaningful growth you drove by adding partners and improving unit economics.
• You've worked in a startup or lean environment where scrappiness was a survival skill, not a buzzword.
• You understand the consumer credit ecosystem -- how people shop for credit products, how lead quality varies by source, and how funnel economics work in lending.
• You've navigated compliance-sensitive m

Benefits

Additional Information

About Yendo Hi there, we're Yendo, and our vision is to empower everyday people to build a stronger financial future. In less than 2 years, we've saved customers over $100 million in unnecessary interest and fees. We are using AI to unlock the $1.1 Trillion in vehicle equity trapped within cars owned by Americans in the form of a high limit, standard rate credit card for those traditionally excluded from mainstream financial offerings. Yendo Credit Cards have similar APRs to those issued for prime borrowers with no hidden fees or overdraft charges and help build their customers' credit score. Yendo's credit limits are 4x higher than cards typically available for non-prime borrowers. Role Overview We're looking for a scrappy, commercially-minded Affiliate & Partner Channel Lead to own and scale Yendo's affiliate and partner channel. A foundation is in place, but there's a long way to go. You'll be responsible for expanding the partner ecosystem, standing up new platforms and relationships, and building the operational infrastructure to run it all at scale. This is a high-ownership role that sits at the intersection of growth, product, and partnerships, and the right person will treat what's already working as a launching pad, not a ceiling. This is the right role for someone who has lived inside the affiliate world at a financial services brand or major publisher, knows how these platforms actually work from the inside, and can build a channel that drives real revenue with precision and accountability.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at yendo? Share your experience