Sales Manager (Head of Sales)
External
Swedish Nutra Ab · Malmö, Skåne LänPrepare for this interview
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About the role
This is a senior, hands-on commercial leadership role for someone who leads from the front. You'll personally open and close strategic accounts and key distributor partnerships while building, developing, and structuring the sales team and the process behind it. We want a sales leader the team can't out-sell - real field credibility, paired with the judgement to build people and structure in a scaling business. You report directly to the CEO/COO.
Responsibilities
- The sales number: revenue and gross margin across channels (targets set together with the CEO)
- Front-line selling: personally opening and closing strategic accounts (major retail chains and pharmacy/drugstore groups) and signing and managing key distributor partners
- Sales team leadership: leading, developing, and structuring the existing team, building a repeatable sales process, and recruiting new talent as we grow
- Distributor strategy: identifying, recruiting, and managing distributors across EU/UK and export markets; building the distributor map and securing genuine commitment (volumes, marketing support)
- Channel development: listings and growth across e-commerce, offline retail, and the salon/spa channel
- Lead conversion: closing the leads our marketing engine generates and owning those relationships
- Pricing and commercial strategy: over time, helping shape pricing and price strategy for our own brands, in partnership with and approved by the CEO
- Scope: EU/UK as the primary focus, plus selected export markets outside the EU/UK. (This role does not cover the US market.)
Requirements
- A strong B2B sales leader with proven field credibility - you still love to sell and to close
- Real people-leadership experience: hiring, coaching, structuring, and managing a sales team to targets
- Distributor and channel experience across EU/UK, and ideally export markets, with the judgement to read whether a partner will genuinely invest in the brand
- Comfortable building structure and process in a fast-moving, scaling environment
- Experience in supplements, health, beauty, FMCG, or a related field is a strong plus
- Fluent English is essential - it is our working language and our team is international.
- Willingness to travel across your markets
- Malmö HQ as your home base
Benefits
Additional Information
Sales Manager (Head of Sales) Swedish Nutra AB - Malmö, Sweden About Swedish Nutra Swedish Nutra is a Malmö-based family company and one of the Nordics' leading manufacturers of premium liquid vitamins and nutritional supplements - and the maker of Swedish Collagen, our beauty brand sold worldwide. We're a fast-growing business with global distribution, a warm and international team, and an enterprising environment where people get real room to develop and grow. As we scale, we're looking for a Sales Manager (Head of Sales) to lead and grow our B2B sales across EU/UK and selected export markets.
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