Strategy Lead

Responsibilities

• Strategic Vision & Leadership:
• Define and articulate the strategic vision for key clients and the agency, ensuring the delivery of high-quality, innovative, and creative media and business solutions.
• Lead the analytical development on multi-market pitches, sourcing and synthesizing data from a diverse range of conventional and unconventional sources.
• Drive the strategic "red thread" that anchors pitch narratives, connecting disparate data points into compelling stories that demonstrate deep market understanding and reveal opportunities competitors might miss.
• Challenge pitch teams with provocative insights and intelligent assumptions, clearly articulating reasoning and confidence levels when complete data is unavailable.
• Client & Business Growth:
• Lead new business pitches, acting as a senior strategic advisor to key clients to foster retention, expansion, and long-term partnerships.
• Craft narratives that transform complex analyses into clear, actionable insights, easily understood and acted upon at the C-suite level.
• Support the wider marketing team and planning with thought leadership rooted in data-driven insights, helping to refine group and agency propositions.
• Data & Insight Excellence:
• Pioneer creative approaches to combining disparate data sources, from consumer behavior and cultural trends to macroeconomic indicators, to unlock strategic advantages.
• Utilize analytics and consumer data to identify market trends, emerging opportunities, and competitive advantages.
• Build robust analytical frameworks that can be replicated across pitches while maintaining the flexibility to address unique client challenges.
• Partner closely with Choreograph and internal data teams to access and leverage WPP's full data ecosystem, including WPP Open capabilities.
• Identify gaps in our data partnerships and proactively source new data streams in anticipation of client and pitch needs.
• Develop methodologies for rapid insight generation to meet demanding pitch timelines.
• Innovation & Best Practice:
• Drive the adoption and integration of WPP tools, non-WPP new media tools, and cutting-edge technologies (including AI) and best practices across the agency.
• Create scalable frameworks for insight development across the growth community.
• Maintain a dynamic repository of timeless insights, analytical approaches, and data sources for pitch teams, documenting and sharing breakthrough insights that have changed pitch outcomes.
• Anticipate future client needs by analyzing market trends and emerging data sources.
• Cross-Functional Collaboration & Leadership:
• Brief and guide planning teams on analytical approaches

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact: As a Growth Partner, you will be a strategic powerhouse, blending deep analytical expertise with visionary leadership. You will lead the charge in defining strategic direction, developing innovative, data-driven plans that significantly boost client ROI and accelerate agency growth. Your core mission will be to uncover hidden truths within complex data, translating them into boardroom-ready insights and compelling narratives that reshape how brands think about their business and drive new opportunities. You will serve as a senior expert, overseeing strategic initiatives across various teams and integrating cutting-edge technology and consumer data into our approach.

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