Industry Strategy Lead - BFSI

About the role

Do you want to drive commercial strategy for Finn, Blocket & other Nordic marketplaces? THE OPPORTUNITY IN A NUTSHELL You? A commercially minded, highly credible fintech- or media advisor with a deep understanding of how Nordic financial institutions leverage marketing to optimize their customer journeys. Role? Serve as our premier subject-matter expert for the BFSI sector, translating market intelligence into our overarching vertical strategy and commercial narratives across the Nordics.Company? Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it's a job, a home or a way to move. Location? Join us in our Stockholm or Oslo office, with the flexibility to work 3 days per week remotely!Why us? This is a rare, senior-level role with a massive mandate. You are not managing daily campaigns or minor accounts; you get the keys to define Vend Advertising's total commercial approach to the BFSI vertical across the entire Nordic region, with direct backing from executive leadership.Sounds like your cup of tea? Check out the details below! WHO ARE YOU? You bring 7+ years of deep experience within banking, financial services, insurance, fintech, payments, lending, or a related media agency/consulting background. You have a shown track record in commercial and business metrics, understanding how financial institutions allocate investments, optimize CLTV, and drive customer acquisition/retention. You possess a robust full-funnel marketing background, with a deep understanding of how BFSI organizations leverage brand, performance, lead generation, paid social, and programmatic advertising. You are an engaging and influential communicator, comfortable leading strategic customer workshops, presenting to senior executives, and representing Vend at prominent external thought leadership forums. You are highly collaborative and advisory-focused, thriving on building solid alignment across Sales, Product, Customer Success, and Leadership teams. An established industry network within the Nordic BFSI ecosystem is highly considered an advantage. WHAT'S THE JOB LIKE? Day-to-day work & projects cooking As our Industry Strategy Lead, your mission is to define, evolve, and own Vend Advertising's overarching BFSI strategy across the Nordics. Your work serves as the vital bridge between customer needs and our organizational roadmap.You will act as an outside-in advisor by gathering marketplace intelligence, mapping market trends, and analyzing competitive movements. You will turn these insights into compelling, goal-aligned commercial narratives, playbooks, and value propositions that clearly demonstrate business impact to our clients.You will work cross-functional, partnering directly with regional Sales and Commercial Success teams to shape key account strategies, facilitate customer workshops, and participate in executive-level strategic engagements. Furthermore, you will act as an internal consultant for Product Managers, feeding field feedback and regulatory challenges directly back into product development. Product Managers remain responsible for product strategy, roadmap prioritization, feature development, and scalable product execution across industries and customer segments. The challenge to turn into an opportunity!The BFSI landscape is tightly regulated, and clients increasingly expect effect-first, transaction-tied outcomes over passive impressions. Your challenge will be to take a fragmented ecosystem and establish Vend as an indispensable, high-intent media house for automotive financing, mortgages, and insurance. You will turn this huge opportunity to drive product adoption, expanding strategic footprints, and successfully securing long-term endemic revenue streams. A few words from Helena Angsten, Head of Industry Strategy. Our team is the core center of excellence across Vend Advertising, meaning we bring deep client-side industry knowledge straight into our commercial engine. Instead of taking a one-size-fits-all approach, we build smart, highly tailored value propositions that hit the market right where it matters. We are forward leaning and flexible, support each other's growth, and focus on results that actually move the needle. If you love solving complex commercial puzzles and driving strategic influence across the Nordics, we'd love to have you on board!"GOT YOUR ATTENTION? Apply by submitting your CV and answer the application questions. We take vacation-time seriously here (and hope you do, too!), so we won't review any applications until after the deadline. GOT QUESTIONS? Reach out to Head of Strategy industry Helena Angsten at helena.angsten[at]vend.com, who is available after August 3rd At Vend, our mission is simple: Smart choices made easy. We're here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, including FINN, Blocket,

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