OTC & Wellness Expert Lead - MEA

Responsibilities

• Own and evolve the MEA OU OTC & Wellness Expert portfolio strategy for MEA OU , translating business ambition into clear category/brand roles, investment choices, annual operating plans and 12- 24 month growth initiatives aligned with regional and global priorities.
• Lead deep market, shopper/ patient and HCP insight generation (qual/quant, behavioural science, segmentation and journey mapping) to identify growth opportunities, define value propositions and sharpen targeting and messaging.
• Develop and govern brand positioning, strategic narratives and campaign architecture for HCP and patient communication, ensuring scientific credibility, compliance and differentiated competitive activation for the Indian market.
• Drive launch excellence and lifecycle management: lead cross-functional launch squads, define launch readiness milestones, build evidence-based claims and toolkits with Medical, and optimise in-market performance through post-launch learning agendas.
• Design and execute an omni-channel HCP activation strategy (in-clinic, field force, digital, CRM/email, congresses and scientific events), with clear channel roles, content strategy, test-and-learn experimentation and governance for consistent execution.
• Enable the sales organisation through capability and compelling selling stories, training and coaching, launch playbooks, and high-impact promotional tools; ensure tight alignment of marketing priorities with sales objectives , coverage models and incentive drivers.
• Own portfolio budget and performance management: allocate resources across brands and channels to maximise ROI; define KPIs and dashboards for activation effectiveness; engage KOLs and external stakeholders to build advocacy and credibilit y.
• Why you?

Requirements

• 1 2 + years' experience in marketing/brand management within Consumer Healthcare/Pharma . A demonstrated HCP-centric strategy and execution experience will be an advantage.
• Proven ability to build end-to-end brand/portfolio strategies, translate insights into plans, and deliver against ambitious growth targets in a competitive market.
• Strong track record in omni-channel campaign planning and measurement (field force, in-clinic, CRM/email, digital and events), including content strategy and agency/vendor management.
• Blend of thought leadership and execution excellence
• Masters in business or equivalent qualification.
• Expe rience and comfort working with cross functional stakeholders and leaders to drive the expert marketing agenda effectively.
• Job Posting End Date
• 2026-06-14
• Equal Opportunities
• The personal information you provide will be kept confidential, used only for legitimate

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. The Expert Marketing Lead will lead the strategy and execution of HCP-centric marketing to accelerate growth, strengthen recommendation and drive penetration across the company's expert driven portfolio. Sitting within the OU Marketing team, this role partners closely with Sales, Medical, Regulatory, R&D and Insights to translate behavioural and market understanding into differentiated brand and portfolio plans. The role will be accountable for portfolio prioritisation, activation excellence and disciplined performance management to deliver sustainable commercial impact.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at gsknch? Share your experience