Senior Marketing Manager

About the role

YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments. Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers-ranging from the world's top investment funds to Fortune 500 companies-depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence. We operate globally with offices in the US, APAC, and India. Our award-winning, people-centric culture-recognized by Inc. as a Best Workplace for three consecutive years-emphasizes transparency, ownership, and continuous mastery. What It's Like to Work at YipitData: YipitData isn't a place for coasting-it's a launchpad for ambitious, impact-driven professionals. From day one, you'll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers. Why Top Talent Chooses YipitData: Ownership That Matters: You'll lead high-impact projects with real business outcomes Rapid Growth: We compress years of learning into months Merit Over Titles: Trust and responsibility are earned through execution, not tenure Velocity with Purpose: We move fast, support each other, and aim high-always with purpose and intention If your ambition is matched by your work ethic-and you're hungry for a place where growth, impact, and ownership are the norm-YipitData might be the opportunity you've been waiting for. YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for our Investor business. This role owns the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth across YipitData's investor audience. As the marketing leader for the Investor business, you will partner closely with Sales, Product, Client Strategy, and Revenue Operations to develop and execute go-to-market initiatives that support business objectives. You will own demand generation, customer marketing, campaign execution, reporting, and performance optimization. This is a highly visible role for someone who enjoys both strategic planning and hands-on execution. The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to measure impact and tell compelling stories about marketing's contribution to business growth. As the Investor business continues to grow, this role will have the opportunity to build and lead a marketing team. You'll also collaborate closely with marketing teams across YipitData's Corporate and SpendHound businesses, leveraging shared tools, channels, and best practices while tailoring programs to a unique audience. As Our Demand Generation Marketing Manager, You Will: Marketing Strategy & Leadership Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets. Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion. Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives. Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery. Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment. Demand Generation Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns. Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates. Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance. Own campaign planning, execution, and performance analysis across the full customer journey. Product Marketing & Go-to-Market Lead go-to-market planning and execution for new datasets, products, features, and coverage launches. Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences. Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth. Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics. Customer Marketing Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities. Partner with Cli

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