Manager, Trade Show and Events

Responsibilities

• Plan and execute approximately 20 trade shows annually, along with 5 major corporate events (e.g., Sales Kickoff, President's Club, User Conference).
• Develop event strategies in collaboration with internal stakeholders, ensuring alignment with corporate objectives, messaging, and go-to-market priorities.
• Manage event budgets end-to-end, including forecasting, tracking spend, identifying cost efficiencies, and communicating financial risks.
• Lead the development and execution of integrated event marketing plans, including pre-event promotion, on-site engagement, and post-event follow-up (email, web, social, and collateral).
• Oversee all on-site logistics, including booth execution, demos, meeting spaces, and ancillary events such as receptions and networking events.
• Manage relationships with vendors, exhibit partners, and venues, ensuring high-quality delivery and alignment with company standards.
• Coordinate cross-functional efforts with Sales, Marketing, and Leadership teams to maximize event impact and ensure seamless execution.
• Conduct post-event analysis, including budget reconciliation, performance evaluation, and recommendations for future improvements.

Requirements

• Bachelor's degree required.
• 5+ years of experience planning and executing trade shows and large-scale corporate events.
• Experience managing event budgets ranging from $5K to $500K.
• Demonstrated experience in program management and contract negotiation.
• Experience in hospitality technology or SaaS environments preferred.
• Experience managing vendor, venue, and third-party relationships.
• Experience with customer-facing events (e.g., user conferences) preferred.
• Familiarity with CRM tools such as Salesforce is a plus.
• Required Skills & Competencies
• Strong project and program management capabilities
• Budget management and financial acumen
• Excellent written and verbal communication skills
• Ability to manage multiple events and priorities simultaneously
• Strong cross-functional collaboration and stakeholder management
• Vendor and contract negotiation expertise
• Marketing mindset with focus on lead generation and engagement metrics
• High attention to detail and execution excellence
• Personal Attributes
• High energy with a positive, team-oriented mindset
• Strong sense of ownership and accountability
• Creative thinker with a passion for delivering impactful experiences
• Organized and able to manage complex, long-term projects independently
• Professional, polished, and customer-focused
• Adaptable and thrives in a fast-paced, dynamic environment
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Additional Information

Agilysys exclusively delivers state-of-the-art hospitality technology software solutions and services that help organizations go beyond what they can accomplish with traditional property management systems (PMS), point-of-sale (POS) solutions and food and beverage I & P systems. Our modern, state-of-the-art solutions work standalone to provide best-in-class capabilities or together in a coordinated ecosystem that unifies data and workflows across a property, equipping staff members to delight guests, improve efficiency, and grow margins. Our 100% hospitality customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. You can learn more about us by visiting Leading Hospitality Management Software | Agilysys . Position Summary The Manager, Events & Trade Shows is responsible for planning, managing, and executing high-impact corporate events and trade shows that support brand visibility, customer engagement, and revenue generation. This role oversees the full lifecycle of events-from strategy and planning through execution and post-event analysis-while ensuring alignment with company objectives and delivering measurable business outcomes. Why This Role Matters This role plays a critical part in driving brand awareness, customer engagement, and pipeline growth through strategic event execution. By delivering high-quality experiences at trade shows and corporate events, this position directly contributes to lead generation, customer retention, and overall marketing effectiveness. The Manager ensures events reflect Agilysys' brand, support go-to-market priorities, and provide a strong return on investment.

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