Director of GTM Narrative

About the role

We're looking for a strategic narrative leader to own and evolve Maven's go-to-market narrative across B2B and D2C. This role will shape how we communicate the value of Maven's end-to-end women's and family health platform to employers, health plans, consultants, and to members navigating some of life's most important healthcare decisions. This is not a traditional product or content marketing role. You will define the core company-level narrative frameworks that anchor our go-to-market efforts, ensuring that narrative is expressed consistently across key touchpoints, including corporate pitch decks, landing pages, and campaign materials. Your job is to ensure one coherent company-level narrative across enterprise sales, enrollment marketing, and new product launches, as well as support brand campaigns and major company moments with the rest of the brand and communications team. The right candidate understands how to bridge audiences and tell compelling stories grounded in data. You can articulate financial impact and outcomes to executive buyers while also communicating trust, empathy, and clarity to members. You know how to translate clinical rigor and complex care models into language that resonates with both enterprise decision-makers and everyday members. You will report to the Chief Brand and Communications Officer and partner closely with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity, consistency, and conviction in how Maven communicates our impact. As a Director of GTM Narrative at Maven, you will: Define and evolve Maven's main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments) Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation. Develop high-impact written content that advances Maven's market story across both enterprise and consumer audiences Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative Collaborate with Marketing and Brand to ensure campaign messaging reflects approved narrative frameworks while preserving speed and performance Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike Establish and maintain a narrative framework, including messaging hierarchy and core value propositions Partner with Growth and field teams to understand what resonates in buyer and member conversations and refine the narrative accordingly You May Be a Good Fit If You Have 10+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company Have experience bridging enterprise and consumer audiences within the same organization Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members Can make compelling decks with tight narrative logic Craft clear, opinionated narratives grounded in data and customer insight Use AI a

Benefits

Additional Information

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022)

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