Offline Media Marketing Manager

Responsibilities

• Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.
• Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.
• Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.
• Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.
• Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.
• Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.
• Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.
• Proven track record of driving measurable customer acquisition and brand lift through offline media channels.
• Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.
• Experience with CRM platforms (e.g., Salesforce) and Google Analytics.
• Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.
• Experience marketing services to small business owners is a plus.
• Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.
• Highly analytical with the ability to translate complex data into clear, actionable business recommendations.
• Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders.
• Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.
• Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.
• Ability to collaborate and build relationships effectively across the organization.
• Self-starter with intellectual curiosity and a problem-solving mindset.

Additional Information

Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information. Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process. Candidates with additional questions or concerns regarding any recruiting communications or Kapitus' recruiting process in general should email recruiting@kapitus.com The Offline Media Marketing Manager is an experienced marketer who specializes in planning, executing, and optimizing non-digital, non-click media channels, including Linear TV, Connected TV (CTV), radio, podcasts, and direct mail. This individual is results-driven, highly analytical, and adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment. They combine the rigor of performance marketing with the strategic thinking required to manage brand-building channels that operate outside of traditional digital click-based ecosystems. This role will have high visibility and responsibility in the organization, working cross-functionally with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at kapitus? Share your experience