Brand Manager, Wellness

About the role

Lead category & brand strategy, activation and execution, roll out NPDs, promotion calendar and media to drive sustainable & healthy brand consumption and sales growth for local market. A day in the life Drive sustainable growth grounded in consumer & shopper insight Accountable for accelerated share, sales, and profit growth of assigned portfolio by embedding a deep understanding of local consumer behaviors, needs, and barriers. Closely monitor and track brand KPIs across market and channels, proactively analyze and recommend insight-led interventions and actions to address and unlock growth in both short- and long-term horizons. Translate the regional strategy into locally resonant activation plans Lead the development and execution of integrated media and activation plans by translating regional brand strategies into culturally relevant, insight-driven local campaigns, ensuring strong resonance across priority consumer segments, channels, and occasions.' Design and deliver insight-led 360° brand activations Execute and evaluate end-to-end activation programs - core brand activations and new product launches- by leading cross functional collaborations with the Commercial Excellence (Trade Marketing), Sales, Expert, Demand, Supply and Finance teams together with building strong partnerships with agencies. Drive digital excellence by leveraging local data, trends, and platform behaviors to deliver high-impact, locally relevant engagement. Growth drivers and investment choices Identify growth drivers and optimizing A&P between brand-building and conversion and across relevant consumer touchpoints. Leverage local data, trends, and platform behaviors to deliver high-impact, culturally relevant activations with strong linkage between consumer insight, execution excellence, and ROI delivery. Model Haleon values & behaviors and compliance with all internal/external codes of practice/requirements. Your areas of knowledge and expertise that matter most for this role Bachelor's Degree in Marketing, Business Administration, or related field 5+ years related experience within FMCG / Consumer healthcare industry, with proven track record of achievements Experienced in new product launch and driving large scale brand campaign activations. Experience in brand architecture, setting brand/variant roles & priorities and building portfolio. Strong commercial experience in developing and implementing brand execution plans Good understanding of modern trade and drug store practice Sensitive to OTC market / compliance requirement Strategic commercial & analytical thinking expertise Proven collaborator, team player and alliance building oriented Excellent communicator and active listener Role requires strong understanding of marketing, shopper and expert marketing, sales and finance to drive brand performance Ability to lead and inspire Preferred If you have the following qualifications and/experience, it would be a plus: Master's degree Ability to collaborate with stakeholders and deliver results in a matrix organization Strong financial capabilities and business acumen Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands Experience in healthcare/wellness industry preferred Job Posting End Date 2026-07-25 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belo

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

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