Senior Data Analyst

About the role

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what's going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We're a technology-led service with a human touch. We're looking for a Senior Data Analyst to help us better understand and improve organic search performance across a large portfolio of local and enterprise clients. In this role, you'll work cross-functionally to analyze performance data, identify trends, and translate insights into clear recommendations that inform product strategy, product marketing, and optimization efforts. It is focused on measurement, analysis, and strategic insight. Reporting to the SVP of Product and Optimization, you'll partner closely with Product, Optimization and SEO leadership, Product Marketing, and senior leadership to evaluate what's working, what's not, and where we should go next. What Your Success Will Look Like Analyze performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities Own and evolve portfolio level performance reporting, including dashboards and scorecards Build and maintain benchmarking frameworks to compare performance across key verticals Define and standardize KPIs to ensure consistency across teams Evaluate the effectiveness of strategies and product capabilities, identifying what drives the strongest outcomes Conduct post launch analyses for product and strategy updates impacting performance Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful signals Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders Proactively surface insights and opportunities that influence product direction and business strategy Who You Are And What You Bring Education Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field; STEM degree a plus.

Requirements

• 4+ years of experience in data analytics, digital marketing, product development, or a related field, with a strong emphasis on data mining to inform product decisions
• Experience working with large datasets and translating data into actionable insights
• SEO fundamentals including technical, on page, off page, local search, and familiarity with AI search is a plus
• Experience building dashboards and reports for a range of stakeholders
• Experience in agency, SaaS, or SMB focused environments is a plus
• Technical
• Intermediate experience with SQL and data visualization tools such as Tableau or similar
• Familiarity with tools like Google Analytics GA4, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal, or similar
• Experience with Python or automation tools is a plus
• Core
• Strong analytical and problem solving skills
• Clear and effective communication both written and verbal
• Ability to work independently and manage multiple priorities
• Attention to detail with a focus on data accuracy and consistency
• Our Scorpion Values
• Winning Mindset: When our clients win, we win.
• Genuine Care: We only succeed when we are truly invested in our clients and each other.
• Unmatched Results: We deliver more than expected-and then some-driving the best results and impacting lives.
• Constant Improvement: We believe there is always a better way. We learn we ask "What if?" we build and then do it again.
• Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

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