Growth Marketing Manager (1 year contract)

About the role

A Hybrid working model We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Roles & Responsibilities: Growth strategy and Execution strategy Develop and execute end-to-end growth marketing strategies to drive acquisition, activation, and retention Own campaign performance across paid, owned, and earned channels (e.g., social, search, display, affiliates, CRM) Translate brand campaigns into performance-driven executions that deliver measurable ROI Data Analytics Analyze campaign performance and customer behavior to uncover growth opportunities Build dashboards and reports to track funnel performance and marketing effectiveness Use insights to inform creative, messaging, and channel strategies Performance optimisation Continuously run A/B tests on creatives, targeting, and landing pages to improve conversion rates Monitor key metrics (CAC, LTV, conversion rates) and adjust strategies to maximize efficiency Integrated campaigns and creative development Lead end-to-end integrated campaigns across paid, owned, and earned channels Work closely with Creative team and/or agency to develop culturally relevant, standout campaigns Ensure campaigns are designed with both brand impact and measurable outcomes in mind Guide development of high-performing, insight-driven creatives across digital platforms Partner with agencies to continuously evolve messaging, formats, and storytelling Balance brand-building with conversion by optimizing creative based on performance insights Ideal skills/ experience: University Degree. Degree in Marketing and Communication or Business or Advertising, or Digital Marketing preferred 4-7 years of experience in growth marketing, performance marketing, or digital marketing Strong understanding leading brand campaigns with measurable business impact Proven track record of driving measurable growth and optimizing campaign performance Experience with creative communications development. Experience with analytics tools (e.g., Google Analytics, Power BI, Tableau, etc.) Strong analytical mindset with the ability to translate data into actionable insights Highly data-driven with a test-and-learn mindset Creative thinker who can balance brand and performance Agile and adaptable in a fast-paced environment Strong ownership and bias for action Excellent communication and stakeholder management skills

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