Staff Integrated Campaigns Manager

Requirements

• 7-8 years of hands-on B2B SaaS demand generation and integrated campaign experience, with a portfolio that shows measurable pipeline and revenue impact, not just activity metrics.
• Marketo expertise is required, not preferred. You have built programs from scratch, managed lead scoring frameworks, built nurture streams, and

Benefits

Additional Information

Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout. We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default. Docker ships a new product or major feature constantly, and the Integrated Campaigns team is the engine that makes sure the world knows about it. This is not a role for people who like predictable quarters. Launches shift overnight, messaging pivots fast, and priorities realign. The people who thrive here are the ones who find that energizing. As Staff Integrated Campaigns Manager, you own the full lifecycle of high-impact demand generation campaigns end to end, without hand-holding. You sit at the intersection of day-to-day execution, campaign strategy, and cross-functional orchestration, and you own webinar programs from concept through post-event nurture and ROI reporting. You have strong opinions on lead scoring models, you can spot issues with attribution, you understand how Marketo speaks to Salesforce, and you build campaigns that span the full funnel. This is the right-hand seat to the Head of Integrated Marketing Campaigns. When the head of function is unavailable, you are the one in the room: you know what matters, what questions to ask, and how to get things done across a fast-moving, cross-functional organization. You report to the Head of Integrated Marketing Campaigns within Growth Marketing and execute on strategy set with Growth Marketing leadership, partnering daily with Product Marketing, Product Management, Web, and Marketing Operations. What Success Looks Like Success is measured the way the business measures it: pipeline and revenue impact, not activity metrics. You own outcomes, not a volume of tasks. You make data-driven decisions in real time, speak fluently to the relationship between Leads, MQLs, SQLs, PQLs, and Opportunities beyond standard definitions, and defend pipeline quality over vanity metrics. You build scalable, repeatable campaign frameworks that absorb Docker's monthly launch cadence without losing quality or speed, and you keep programs current with where Docker's product and positioning actually are. You can walk into an exec briefing, represent the Campaigns function with credibility, and walk out with a clear plan. Responsibilites Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions, adjusting course rapidly when plans change (and they will). Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership, owning end-to-end programs spanning email, third-party sponsorships, event support, nurtures, webinars, and content development. Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting. Architect and refine lead scoring models in Marketo, partnering with Marketing Operations to ensure scoring reflects true buying signals and feeds a clean, qualified pipeline. Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events, with clear attribution and optimization loops built in. Act as a senior stakeholder representative in high-stakes cross-functional planning; communicate campaign performance, trade-offs, and recommendations to VP and C-level audiences clearly and confidently. Partner deeply with Product Marketing to translate technical product narratives into campaign messaging that resonates with developer, DevOps, and enterprise buyer personas. Develop and enforce scalable, repeatable campaign frameworks that absorb Docker's monthly launch cadence without losing quality or speed. Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce; surface insights fast and act on them faster. Manage agency relationships and external vendors, driving accountability on deliverables and timelines. Mentor and support more junior campaign team members, modeling the standard for what great campaign work looks like at Docker.

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