Head of Growth Marketing

About the role

At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers. From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we're only just getting started. Purpose of the role Reporting to the Marketing Director, the Head of Growth Marketing is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products. You will lead the development and execution of the annual growth plan, overseeing a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV:CAC targets. This role demands a strategic mindset, commercial acumen, analytical rigour, and a deep understanding of digital performance channels. You'll collaborate cross-functionally with CRM, Brand, Partnerships, SEO, Product, Pricing and Commercial Strategy to deliver integrated marketing campaigns and maximise growth efficiency. What you will be working on Strategic Growth Planning Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products (Personal car, private hire, van and delivery). Define quarterly growth targets aligned with broader commercial and marketing goals. Own and report on marketing efficiency metrics and reporting including CPA, CAC, LTV, and ROI. Utilisation of AI Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals. Use AI-driven experimentation to prototype, test, and validate innovative user journeys and growth opportunities at scale. (Google PMax, AI Max...) Optimise monetisation and retention strategies with AI insights loyalty, and predictive churn prevention. (Predictive LTV Model) Continuously translate AI-powered insights into scalable growth initiatives, balancing creativity with data-driven rigour. Budget Management Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels. Conduct monthly forecasting and pacing reviews to optimise media investment. Performance Marketing Execution Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels. Develop a robust testing roadmap across creatives, audiences, and channels. Collaborate with CRM, Brand, Product and Commercial Strategy leads to ensure messaging is consistent and cohesive across the funnel. Build the Marketing Investment Engine to enable us to analyse channel marketing performance and build test and learn strategies, aiming for a deep understanding of cause and effect. Campaign Planning and Optimisation Lead (Alongside Brand) quarterly integrated campaign planning and cross-channel execution. Lead on pulling together growth initiatives and represent these initiatives in prioritisation decision making. Analyse post-campaign results to iterate and improve future plans. Ensure tight alignment with product launches, CRM journeys, and brand initiatives. Cross-Functional Collaboration Partner with the Head of Brand, Lead CRM Manager, and Head of Partnerships to align efforts and share insights. Deeply understand current pricing and underwriting strategy in order to drive profitable LTV targeting at the top of the funnel. Share channel learnings and work collaboratively on full-funnel growth initiatives. As a senior leader in the Marketing team, challenge and improve existing processes. Leadership and Team Development Foster a high-performance, test-and-learn culture within the team. Establish a reputation as a Senior Marketing leader - championing Marketing, challenging where necessary to ensure Marketing is getting resources appropriate to the priorities and ambitions. What you will need to be successful Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment. Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI). Strong understanding of acquisition metrics and how to optimise them across the customer journey. Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools. Comfortable managing a large budget with a commercial mindset. Excellent communication and stakeholder management skills. Experience working with cross-functional teams (CRM, Brand, Product Marketing). Experience in insurance or financial servic

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