Senior Manager, Revenue Marketing - Settlement

About the role

You'll own revenue marketing for our settlement segment, which spans both B2B and an emerging D2C base. You'll operate across multiple audiences, test new acquisition channels, and translate performance signals into clear recommendations that shape strategy. You'll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack.

Responsibilities

• Own multi-channel growth strategy
• Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
• Allocate budget and make clear, defensible channel bets
• Balance fundamentally different audiences without losing strategic coherence
• Build and test the D2C motion
• Design and run early-stage experiments to define what scalable consumer acquisition looks like
• Identify viable channels, messaging, and CAC targets
• Turn ambiguity into structured learning and direction
• Turn data into decisions
• Analyze funnel performance across segments and channels
• Interpret results through the lens of buyer behavior-not just campaign performance
• Maintain an experiment roadmap so insights compound over time
• Deliver clear, actionable recommendations-not just reporting
• Partner with Sales on pipeline quality
• Share insights on lead quality, conversion patterns, and objections
• Participate in sales reviews as a strategic partner
• Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
• Ensure quality in AI-driven execution
• Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
• Define what can be automated vs. what requires human oversight
• Partner with marketing operations to improve automation and governance
• How You'll Work
• Partner closely with Product Marketing to align on strategy and messaging
• Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
• Operate with a high degree of autonomy, using data and experimentation to inform direction
• Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth

Requirements

• Required
• 4-7 years in demand generation, growth marketing, or revenue marketing
• Track record of improving pipeline quality and conversion, not just lead volume
• Experience across both B2B and consumer/prosumer marketing
• Comfort operating in ambiguous, early-stage growth environments
• Strong analytical skills with the ability to translate data into decisions
• Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
• Clear communicator who can influence cross-functional partners
• Experience in proptech, fintech, or marketplace businesses
• Familiarity with B2B2C or dual-sided growth models
• Background in consumer acquisition (search, paid social, referral loops)
• Experience marketing to small businesses or independent professionals
• Exposure to community-led or product-led growth
• AI at Snapdocs
• AI is a core part of how we operate. In this role, you'll use AI to:
• Accelerate research and campaign development
• Generate and refine messaging and outreach
• Synthesize performance insights and reporting
• You'll also play a key role in ensuring quality and appropriate use of AI in customer-facing marketing.
• Compensation & Benefits
• We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:
• Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000
• Zone 2 (All other U.S. locations): $145,000 - $160,000
• Where you land within the range depends on your experience, skills, and how you'll make an impact in the role. In addition to base salary, this position includes meaningful equity and a comprehensive benefits package.
• Why Snapdocs
• We're here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:
• Product discipline and clear reasoning
• Deep ownership of outcomes (not just tasks)
• Straightforward, honest communication
• Empathy for the people who use our software
• This is a place for people who want to solve hard, meaningful

Benefits

Additional Information

The U.S. mortgage market is a $14 trillion pillar of the economy - and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we're just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors - eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We're backed by Sequoia, Y Combinator, and F-Prime, and we're building for the long term.

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