Murgado Sales Associate

Responsibilities

• Customer Engagement and Experience
• Greet and engage customers to understand their needs, preferences, and budget.
• Guide customers through the vehicle selection and purchase process with transparency.
• Conduct test drives and product presentations that build confidence, not pressure.
• Deliver a white-glove experience for customers arriving on committed digital deals.
• Ensure every interaction reflects our commitment to transparency and respect.
• Business Development (When Not With a Customer)
• Equity mining: Proactively contact customers in positive equity positions or approaching lease maturity.
• Service lane engagement: Identify opportunities with customers in for service who may benefit from an upgrade.
• Orphan outreach: Build relationships with customers whose previous salesperson has left.
• Follow-up: Maintain ongoing communication with prospects and past customers to generate repeat and referral business.
• This is measured. Activity standards apply. If you're not with a customer, you're driving your business.
• Product Knowledge
• Develop and maintain in-depth knowledge of our vehicles, features, and competitive landscape.
• Stay current on financing options, incentives, and promotions.
• Participate in ongoing training programs to sharpen your skills.
• Use AI daily to enrich and power yourself to be successful.
• Sales Process and Collaboration
• Work as one team with the Desk, Floor Manager, and Digital Sales Manager.
• Honor commitments made to customers by other team members. No broken promises.
• Collaborate with F&I to ensure smooth handoffs and a seamless customer experience.
• Use CRM tools (VinSolutions, Tekion) to track customer interactions and manage your pipeline.
• Metrics and Accountability
• Meet or exceed monthly sales targets.
• Maintain activity standards for outbound contacts, follow-ups, and equity mining.
• Protect CSI by delivering exceptional experiences, especially on digital deal deliveries.
• ________________________________________

Requirements

• Prior car sales or retail experience is preferred but not required.
• We're looking for people with a strong work ethic and a desire to learn.
• If you've never sold cars but you've excelled in customer service, hospitality, or any role where results mattered, we want to talk to you.
• Excellent communication skills. You can explain things clearly and connect with people.
• Comfortable with technology: CRM systems, digital tools, and online communication.
• Organized. You can manage a pipeline and follow up without dropping the ball.
• Mindset
• High-performance orientation. You don't wait for opportunities. You create them.
• Believes in transparency. Customers deserve real answers, not games.
• Values velocity. Speed to response, speed to delivery, speed to follow-up.
• Team player. Your success is tied to the team's success. Act accordingly.
• Hungry to grow. This role is a stepping stone to Sales Manager, Digital Sales Manager, or beyond for the right person.
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Additional Information

Job Description - Sales Associate Sales Associate | Murgado Automotive Group (Chicago) Murgado Automotive Group is building something different. We're not looking for someone to stand around waiting for the next up. We're looking for a Sales Associate who understands that the game has changed. Customers arrive informed. They've done their research. They expect answers, not games. Your job is to meet them where they are, deliver an exceptional experience, and earn the business. Our model is built on Transparency and Velocity. We invest in AI and automation to give you an edge. These tools handle the initial engagement and filtering, so by the time a customer reaches you, they're qualified and ready. Your job is to guide them through the experience, deliver on the promise, and make them certain they made the right choice. And when you're not with a customer, you're building your next one. ________________________________________ Position Overview As a Sales Associate, you will operate in two modes: Mode 1: Fulfillment and Experience When a customer arrives on a committed deal (built by the Digital Sales Manager or closed at the desk), you become the concierge. The car is ready, detailed, and pulled up. The paperwork is prepared. Your job is to deliver a white-glove experience that validates the customer's decision and protects our CSI. You're not re-selling the car. You're making them glad they bought it. Mode 2: Driving Your Business When you're not handling a delivery or working with an up, you're building your pipeline. Equity mining. Service lane engagement. Orphan outreach. Personalized follow-up. This is not optional. Your volume depends on it. The best salespeople don't wait for the next deal to walk in. They build their own. This is a high-performance environment. If you want to stand around and hope, this isn't the place. If you want to work, learn, and build a career, keep reading. ________________________________________

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