Website and Growth Strategy Manager

About the role

Sprout Social is looking to hire a Website and Growth Strategy Manager to the Marketing team. This role sits within the Website Strategy Team and serves as a key strategic leader bridging Marketing and the Growth Product organization. You will define and drive the strategy for connecting website acquisition to product activation, shaping a seamless, data-driven user journey that supports Sprout's transition to a Product-Led Growth (PLG) model. Why join Sprout's Marketing team? At Sprout Social, we don't just market products-we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you'll have the freedom to test bold ideas, learn fast and shape the future-not only for Sprout, but for the global brands we empower. If you're ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

Responsibilities

• Cross-Functional Leadership: Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams.
• Data & Platform Strategy: Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization.
• Self-Service & Segmentation Strategy: Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing.
• Lifecycle Strategy Partnership: Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences.
• Full-Funnel Impact Ownership: Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

Requirements

• The minimum qualifications for this role include:
• 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS.
• Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment.
• Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift)
• Demonstrated ability to influence and align cross-functional stakeholders at multiple levels.
• Track record of driving measurable impact across complex, multi-stage funnels.
• Preferred qualifications for this role include:
• Deep expertise in architecting and optimizing "Plan Picker" logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models.
• Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses.
• Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys.
• Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and frictionless user experience across web properties and in-app environments.
• How you'll grow
• Within 1 Month: Diagnose & Align
• Build relationships with Marketing, Product, and other key cross-functional partners.
• Assess the current web-to-product ecosystem and identify key gaps.
• Align stakeholders on priorities and success metrics.
• Within 3 Months: Define Strategy & Deliver Early Wins
• Establish target-state strategy for web-to-product experience.
• Launch high-impact experiments and initial integration improvements.
• Within 6 Months: Drive System-Level Change
• Implement unified data and segmentation frameworks.
• Deliver measurable improvements in activation and conversion.
• Within 12 Months: Scale & Influence
• Establish scalable personalization and growth systems.
• Act as a strategic leader influencing PLG direction across Marketing and Product.
• Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
• Our Benefits Program
• We're proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:
• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Hea

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