Senior Manager, Paid Search

About the role

Yahoo Commerce is seeking a Senior Manager, Paid Search to lead and scale a growing performance marketing business focused on affiliate commerce and consumer acquisition. This role will own paid search strategy and execution across platforms including Google Ads and Microsoft/Bing Ads, while helping shape the long-term vision, operating model, and growth strategy for the organization. This is a highly cross-functional role at the intersection of search marketing, analytics, landing page optimization, affiliate monetization, and growth strategy. The ideal candidate combines strong hands-on paid search expertise with the ability to build processes and drive strategic decision-making in a fast-moving environment. The Senior Manager will collaborate closely with product, analytics, engineering, business development, and editorial teams, and play a key role in scaling Yahoo Commerce's paid acquisition capabilities profitably.

Responsibilities

• Paid Search Strategy & Growth
• Own the overall paid search strategy across Google Ads and Microsoft/Bing Ads
• Develop scalable growth plans that balance revenue growth, profitability, and operational efficiency
• Identify and evaluate new acquisition opportunities, categories, keyword strategies, and search platform capabilities
• Manage and optimize media investment across campaigns, verticals, and affiliate partners
• Drive performance forecasting, budget planning, and growth modeling
• Campaign Management & Optimization
• Oversee execution and optimization of paid search campaigns across Google and Microsoft/Bing
• Establish testing frameworks for bidding strategies, keyword expansion, ad copy, audience segmentation, and landing page optimization
• Leverage enterprise Claude models to rapidly draft, iterate, and test high-volume ad copy and performance content at scale.
• Monitor and improve core performance metrics including CPA, ROAS, conversion rate, revenue, and margin
• Partner with analytics and engineering teams to improve attribution, tracking, and reporting capabilities
• Translate data into actionable insights and strategic recommendations for leadership
• Landing Pages & Conversion Optimization
• Partner closely with CRO and content teams to improve landing page performance and user conversion
• Utilize Claude to inform visual creative direction and analyze concept iterations for search-driven landing experiences.
• Help define experimentation roadmaps for landing page testing and search audience optimization
• Ensure search experiences are aligned with user intent and monetization goals
• Support the development of scalable systems for launching and iterating on new category experiences
• Team Leadership & Cross-Functional Collaboration
• Mentor paid search team members and manage agency/external partners
• Build scalable operating processes, documentation, and reporting standards
• Collaborate with product, engineering, analytics, finance, legal/privacy, and business development stakeholders
• Communicate performance trends, strategic priorities, and business impact to senior leadership
• Contribute to organizational planning, hiring assessments, and long-term team capabilities development
• Measurement & Operations
• Drive improvements to attribution, conversion tracking, offline conversion uploads, and internal reporting systems
• Construct and run database and performance reporting queries built and refined through Claude, shifting team efforts from manual data extraction to strategic synthesis.
• Partner with technical teams on integrations involving ad platform APIs, analytics pipelines, and landing page infrastructure
• Ensure operational excellence across campaign launches, QA, tracking accuracy, and partner compliance
• Help establish scalable measurement frameworks that connect search performance to downstream revenue outcomes

Requirements

• Required
• 7+ years of experience in paid search, performance marketing, or growth marketing
• Deep expertise managing campaigns across Google Ads and Microsoft/Bing Ads
• Strong understanding of conversion-focused marketing, attribution, and performance analytics
• Demonstrated experience utilizing generative AI tools to build reporting queries, draft ad copy, and optimize analytical workflows.

Benefits

Additional Information

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. A little about us The Yahoo Commerce team operates at the high-velocity intersection of content, performance marketing, and technology. We build and scale high-impact affiliate commerce and consumer acquisition engines that connect millions of users to the products they love. As part of a forward-looking growth org, we rely heavily on cutting-edge AI tools to simplify processes, automate manual overhead, and drive industry-leading campaign efficiencies.

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