Senior Manager, Product Marketing (MOE)

Responsibilities

• Lead Go-to-Market, Adoption and Usage
• Lead the go-to-market and adoption strategy for assigned products, with clear priorities, target segments, and desired outcomes
• Translate product capabilities into clear and relevant use cases for educators, school leaders, HQ officers, parents, or other user groups
• Identify adoption barriers using usage data, user feedback, operational insights, and frontline realities, and drive targeted interventions to address them
• Advise product managers and stakeholders on adoption implications for product design, onboarding, sequencing, support, and roadmap decisions
• Shape Product Positioning, Narratives and Rollout Messaging
• Shape clear and consistent product narratives anchored on user value, policy intent, and organisational outcomes
• Tailor positioning and messaging for different user groups (e.g. school leaders, teachers, HQ users, parents) while maintaining coherence across products
• Translate complex product capabilities into simple, practical, and decision-useful content for users and stakeholders
• Ensure alignment between product messaging, policy intent, rollout plans, and communications materials
• Plan and Execute Product Launches
• Lead end-to-end go-to-market and launch planning for product releases, ensuring clarity on objectives, target users, timing, and readiness
• Orchestrate readiness across product, operations, training, support, and communications teams
• Oversee the development of launch artefacts (e.g. user guides, briefing decks, demos, FAQs) to support adoption at scale
• Drive engagement and rollout approaches that improve user readiness, confidence, and uptake
• Drive Coordinated Engagement and Change Support
• Design and refine scalable engagement and change support approaches for product rollouts across diverse MOE user groups
• Partner

Benefits

Additional Information

The Government Technology Agency (GovTech) is the lead agency driving Singapore's Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government's capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity. At GovTech, we offer you a purposeful career to make lives better. We empower our people to master their craft through continuous and robust learning and development opportunities all year round. Our GovTechies embody our Agile, Bold and Collaborative values to deliver impactful solutions. GovTech aims to transform the delivery of Government digital services by taking an "outside-in" view, putting citizens and businesses at the heart of everything we do. Play a part in Singapore's vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today! Learn more about GovTech at tech.gov.sg. Role Overview MOE is strengthening its product-led approach to deliver impactful digital products and services across schools, educators, HQ officers, and parents. As MOE expands its portfolio of digital products, the challenge is not only to build useful solutions, but to ensure that products are introduced thoughtfully, understood clearly, adopted effectively, and translated into sustained improvements in day-to-day workflows and service delivery. As an Assistant Director / Senior Manager, Product Marketing, you will lead go-to-market, adoption, and value realisation efforts for one or more product domains, working with product, operations, policy, communications, and business teams to ensure that: products are positioned clearly around user needs, policy intent, and operational outcomes, go-to-market and rollout approaches are tailored for different user groups such as educators, HQ officers, and parents, and product value is realised through sustained usage, reduced friction, and improved user experience at scale. You will work at the intersection of product strategy, user needs, and operational delivery, translating product intent into clear narratives, coherent rollout approaches, and measurable adoption outcomes. The role requires strategic judgment, strong stakeholder management, and the ability to move from ambiguity to practical execution in a complex public-sector environment. [What you will be working on] You will lead go-to-market and adoption for one or more product domains (e.g. educator products, parent-facing products, or corporate systems), with responsibility for product positioning, rollout readiness, stakeholder alignment, user engagement approaches, and adoption performance. Depending on the product domain, your work may focus on educators, HQ officers, parents, or other MOE user groups. You will be expected to shape repeatable approaches, guide cross-functional teams, and ensure that product launches translate into meaningful usage and operational value.

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