Lifecycle Marketing Manager

About the role

We're looking for a Lifecycle Marketing Manager to own the end-to-end user journey for Aiven's self-serve customer base. This role is deeply focused on what happens after someone signs up - turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts. You'll combine segmentation, behavioural data, and personalised messaging to build a lifecycle program that drives measurable monetisation outcomes. This includes everything from in-console nudges to nurture flows to expansion signals.

Responsibilities

• Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion
• Design and execute nurture programs tailored to where users are in their journey - onboarding sequences, re-engagement flows, and milestone-based triggers
• Build and manage in-console messaging and product nudges in partnership with Product - surfacing the right prompt to the right user at the right moment
• Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals
• Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage-based triggers, tier nudges)
• Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk - and build automated responses to them
• Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics

Requirements

• Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
• Deep understanding of user journey mapping and funnel-based thinking
• You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing.
• Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar)
• Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
• Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data
• Amazing! What's next:
• If you think Aiven is the place for you and that our Values align with yours, send us your resume and we'll get in touch!
• AI Usage:
• Aiven does not use AI to screen and/or select applicants. However, you will have the opportunity to demonstrate your AI proficiency during the live challenge stage of our interview process.
• Global Benefits:
• Our global benefits are designed to help you thrive and grow, personally and professionally:
• Participate in Aiven's equity plan.
• Balance work and life with our hybrid work policy.
• Choose the equipment you need to set yourself up for success.
• Use your Professional Development Plan budget for learning opportunities.
• Receive holistic wellbeing support through our global Employee Assistance Program.
• Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
• Enjoy country-specific benefits for our global cast. (BitQuery DB)
• How to Recognize and Avoid Employment Scams:
• Equal Opportunities:
• At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or

Benefits

Additional Information

We're a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with speed and simplicity, by providing a cloud data platform that makes open-source databases, search, streaming, and application infrastructure easily accessible to everyone.

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