Senior Content Manager

About the role

The IDEX Performance Pneumatics Group, comprised of Gast, Airtech, and US Valve, is a global leader in engineered solutions for vacuum, pressure, and flow control. Our products power critical applications across industries, including data centers, medical and life sciences, industrial automation, and energy systems. We are driven by innovation, precision engineering, and a commitment to reliability. By partnering closely with customers, we deliver tailored solutions that keep essential systems running and enable the technologies that shape modern life. Join us and be part of a team that values expertise, collaboration, and making an impact in industries that matter. We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is not a typical content role. It is about building smart, insight-driven content that accelerates the customer journey from awareness to decision-making. You will dig deep to understand our customers beyond the product, what challenges they face, how they measure success, and how we can help them move faster, increase profitability, and seize opportunities. Anyone can sell a product. We partner with customers to solve problems and deliver value that matters. This role requires curiosity and a willingness to look outside our own walls to uncover trends, insights, and credible thought leadership. You will leverage market intelligence, industry research, and ABM tools like 6sense to guide our agency partners in creating content that differentiates us from traditional OEMs. This is the content job for someone who thinks differently and wants to make an impact.

Responsibilities

• Content Strategy & Oversight
• Develop and maintain a comprehensive content strategy and matrix that aligns to the customer journey and sales funnel for all three brands, while addressing priority strategic markets and key applications.
• Incorporate ABM principles by tailoring content for priority accounts and buying committees based on intent data and engagement signals.
• Define priorities and provide clear direction to agency partners for content creation across all channels, ensuring ABM-driven personalization where applicable.
• Ensure all content supports brand positioning, lead generation, revenue goals, and ABM objectives.
• Agency Enablement & Collaboration
• Act as the primary liaison between internal stakeholders and external agencies, providing insights, brand guidelines, and strategic objectives.
• Share ABM insights (e.g., target account lists, intent signals, engagement metrics) with agencies to enable personalized content development.
• Facilitate the flow of customer intelligence, market trends, product knowledge, and ABM data from product management so the agency can proactively deliver high-quality, on-brand materials aligned with business objectives.
• Review and approve agency deliverables for consistency, accuracy, and ABM alignment.
• Content Planning & Governance
• Maintain and prioritize a marketing content calendar across all channels, including social media, campaigns, and events, with ABM-specific initiatives highlighted.
• Monitor performance metrics and provide feedback to optimize content effectiveness, including ABM engagement metrics (e.g., account-level engagement, buying committee activity).
• Ensure adherence to brand voice and messaging standards across all materials, while allowing for ABM-driven personalization.
• MEASURES OF PERFORMANCE
• Pipeline Influence: Content accelerates movement through the customer journey and supports conversion at key stages, especially within target accounts.
• Return on Marketing Investment (ROI) Contribution: Demonstrates measurable impact on revenue and campaign effectiveness, including ABM campaigns.
• Account Engagement: Builds momentum within target accounts using ABM insights, intent signals, and personalized content.
• Sales Enablement: Equips sales teams with ABM-aligned content that improves win rates and shortens sales cycles.
• Digital Engagement: Drives interaction across channels through high-performing, personalized content for priority accounts.
• EDUCATION AND EXPERIENCE REQUIREMENTS OR EQUIVALENCIES
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Additional Information

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. POSITION TITLE: Senior Content Manager, Performance Pneumatics Group (Gast, Airtech, US Valve) REPORTING TO: Director of Marketing, Performance Pneumatics Group (Gast, Airtech, US Valve) LOCATION: Hybrid

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