Associate Strategist, Social@Ogilvy, Hong Kong

About the role

Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy's businesses. We know there's a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior.

Responsibilities

• Associate Strategist responsibilities include:
• Contribute to cross-discipline social media team, spanning public relations, direct marketing, advertising and shopper marketing
• Online research and social media monitoring using a variety of social media listening tools
• Social media strategy development
• Participate in the creation of social content, ranging from social post, to animations
• Campaign execution in the areas of content, community management, influencer identification, influencer outreach and offline activation
• Measure campaign and always-on social strategy effectiveness and reporting on a monthly basis, using a variety of social media analytics tools
• Analyze data and provide sound insights using a variety of social media analytics tools
• Day-to-day client relationship management
• Project management

Requirements

• Have a Bachelors degree or equivalent with a strong academic record with 1-2 years work experience in an advertising or PR agency, or related field
• Native in Cantonese and English language, reading and writing
• Have excellent communication skills - verbal and written
• Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities
• Plan and execute on multiple projects simultaneously in an organized fashion
• Work calmly and maintain good judgment in a fast-paced work environment
• Understand current and emerging media, social platforms and their usage from a consumer and business perspective
• Be passionate about social media & digital marketing,
• Curious and keen to be on top of online trends
• Have good understanding and strong passion for social platforms, especially Facebook & Instagram, knowledge of both platforms post formats is a must
• Additional skills preferred, but not required:
• Mandarin language skills & English reading and writing
• Video production and editing
• Business development experience
• How We'll Support You
• At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
• We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
• Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

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