Senior Partner Marketing Manager

About the role

BetterUp is building its channel business - and this is the first dedicated partner marketing hire to support it. We're looking for a self-starting, team-oriented, and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies, starting with Workday. As that motion matures, additional partnerships with leading enterprise software platforms are on the roadmap. In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, events, and partner-facing activation. The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry. This role reports to the VP of Product Marketing and works in close partnership with Demand Generation, Creative, and Events within Marketing, while maintaining direct and regular comms with the Channel team. Key cross-functional partnerships include Sales and Services teams, as well as the Product organization to ensure the channel motion is integrated into how BetterUp goes to market end to end.

Responsibilities

• Design and execute co-marketing programs with each partner's marketing counterpart. Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with.
• Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital

Benefits

Additional Information

Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can't cram it all in here, but you'll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting-and the job description below feels like a fit-we really should start talking. Hybrid Work Policy & Hub Locations BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA. Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements. If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes. Transform how the world's leading companies invest in their people. At BetterUp, we're building a new kind of partnership with our customers - one that doesn't stop at platform adoption. We're in the business of deep, lasting transformation. That's where you come in. As a Principal Client Partner, you'll partner directly with executives at the world's top companies to shape human capital strategies that matter. You'll co-create solutions that unlock performance, culture, and growth - and you'll stay close to the ground as those plans become real. You won't be a passenger in this process; you'll be the driver of strategic clarity, executive alignment, and long-term outcomes. This is not a back-office, post-sale support role. This is a front-line, high-trust, high-impact leadership seat. If you thrive on building executive relationships, architecting transformation, and making ideas real through people, let's talk.

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