Marketing Manager II - Consumer - Oncology

Responsibilities

• Patient Marketing Strategy & Campaign Execution
• Develop and execute integrated, multichannel DTC patient marketing plans in alignment with overall Elahere brand strategy, ensuring consistency across paid media, owned channels, digital platforms, and patient support programs.
• Lead development of patient-facing promotional materials including digital advertising, social media content, disease awareness campaigns, and patient ambassador/testimonial programs, from brief through regulatory approval and launch.
• Champion patient-centric messaging rooted in the Elahere efficacy and safety story, including OS benefit (median 16.5 months vs. 12.7 months vs. chemotherapy) and the importance of FRα biomarker testing as a gateway to treatment eligibility.
• Develop DTC messaging frameworks that address the emotional and clinical journey of women with platinum-resistant ovarian cancer - including recurrence, treatment decision-making, and communicating with their oncologist.
• Omnichannel & Digital Marketing
• Partner with digital/media agencies to plan, activate, and optimize paid digital campaigns (search, display, social, programmatic, CRM/email, and streaming/video).
• Manage patient website content strategy and SEO/SEM initiatives in alignment with brand guidelines and regulatory requirements.
• Utilize data and analytics to monitor campaign KPIs - including reach, site traffic, patient activation rates, and script lift - and translate performance data into actionable optimization recommendations.
• Patient Support & Access Integration
• Collaborate with patient services, market access, and Halo (AbbVie's patient support program) teams to ensure seamless integration of DTC patient acquisition tactics with downstream support enrollment and adherence programs.
• Develop communications that address patient barriers, including FRα testing access, out-of-pocket costs, and ocular toxicity management guidance for patients.
• Cross-Functional Collaboration
• Partner closely with HCP marketing to develop aligned messaging architectures that reinforce the provider-patient dialogue around Elahere - particularly regarding FRα testing and treatment selection.
• Collaborate cross-functionally with Medical Affairs, Regulatory, Legal, Market Research, and Patient Advocacy to ensure all DTC materials are compliant, scientifically accurate, and patient-centered.
• Serve as the patient marketing lead on the Elahere brand team, representing DTC strategy in brand planning and commercial leadership reviews.
• Budget & Agency Management
• Manage DTC patient marketing budget with full accountability for accurate tracking, forecasting, and ROI measurement.
• Direct and manage external agency partners (creative, media, digital) ensuring delivery of high-quality work on time and within budget.
• Insights & Market Intelligence
• Commission and synthesize patient-level market research, social listening, and journey mapping studies to generate actionable insights that inform messaging, channel strategy, and creative development.
• Monitor competitive DTC activity in the ovarian cancer space and provide strategic recommendations to brand leadership.
• Education
• Bachelor's degree required in Marketing, Life Sciences, Business, Communications, or related field.
• MBA or advanced degree strongly preferred.
• Experience - Marketing Manager I
• 3+ years of marketing experience, with at least 2 years in pharmaceutical or biotech marketing.
• Prior exposure to oncology, rare disease, or specialty patient marketing preferred.
• Experience developing patient-facing promotional materials and navigating the regulatory/MLR review process.
• Experience - Marketing Manager II
• 5-7+ years of progressive pharmaceutical marketing experience, with a minimum of 3 years in oncology or specialty DTC patient marketing.
• Demonstrated track record leading multichannel DTC campaign development and execution, including digital/social media, CRM, and patient support integration.
• Experience working on ADC, biomarker-driven, or companion diagnostic brands strongly preferred.
• Prior ownership of patient marketing within a brand team structure, including leadership

Additional Information

The Marketing Manager I/II - DTC Patient Marketing will be a key driver of Elahere® (mirvetuximab soravtansine-gynx) direct-to-consumer and patient-facing marketing strategies. Elahere is the first FDA-approved ADC for FRα-positive, platinum-resistant epithelial ovarian, fallopian tube, or primary peritoneal cancer - representing a transformative therapy for a patient population with significant unmet need. This role is responsible for developing, executing, and optimizing patient-directed promotional programs and multichannel campaigns that meaningfully connect women living with platinum-resistant ovarian cancer to information about Elahere and FRα testing. The MMI/II will serve as a critical connector between patient insights, brand strategy, HCP marketing, and media execution - bringing the patient voice to the forefront of the Elahere brand.

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