Biddable Senior Account Executive

About the role

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Role Description For our Biddable team, we are looking for a Biddable Senior Executive, who will support the Biddable Manager and Account Director in delivering high-performance advertising campaigns across both Search & Social platforms. The role will involve developing a full understanding of Search Engine Marketing, assisting the team in the building and optimization of Search and Social campaigns, data gathering for reporting, competitor and market trend analysis and more. The Biddable Senior Executive will use both analytical and creative skills to fulfil a broad range of projects. In addition to assisting with the account and client management, the Biddable Senior Executive will also be involved in managing and training the off-shore team we work closely with. The right candidate will have excellent numeracy, written and oral communication skills and the ability to demonstrate keen attention to detail. General enthusiasm and a can do attitude is a must.

Responsibilities

• General Responsibilities
• Complete timesheets on a regular, minimum of a weekly basis
• Ensure work is completed to a high standard and within deadlines
• Adhere to quality assurance policies
• Demonstrate the ability to self-manage and be efficient at completing a variety of tasks
• Supervise the output of off-shore team members and the quality of output
• Biddable Expertise
• Developing more advanced knowledge of Search & Social, by attending training, obtaining relevant qualification and keeping up to date with industry news and developments
• Develop a full working knowledge of all reporting and tracking tools as well as Excel and PowerPoint
• Contribute in developing new products and ways of working that improve biddable results
• Campaign Management
• Fulfil relevant daily, weekly, monthly and quarterly tasks, ensuring that all campaigns are executed to plan and meet the targets
• Work with your Account Manager/Account Director to ensure that:
• campaigns/projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
• campaigns are set up and optimised in the correct way, according to brief and Search/Social best practice
• campaigns are monitored daily and hit relevant targets
• creating reports accurately and developing presentations to the highest level of quality and integrity
• Help in preparing client-facing performance review presentations as well as deliver parts of these in client meetings
• Provide regular results analysis, reporting and recommendations
• Update budget sheets on a daily, weekly and monthly basis
• Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations within 24 hours
• Coordinate and distribute regular status reports
• Keep clients and account team updated on the status of account activities
• Have input in developing short and long term Search & Social strategies for the client
• Innovation & Initiative
• Contribute to the improvement of reporting, including testing and developing features and functionality in Excel and other related software
• Assist in the development and streamlining of processes involved in data capture, automated reporting and quality assurance
• Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your projects/tasks
• Contribute your own ideas and opinions on your client's business, how we work, and the industry we are in; establish a presence in the agency; have a voice in meetings
• Desired Skills & Experience

Additional Information

Hybrid Role Location: 100 Wellington St, Leeds LS1 4LT OR 100 Southwark St, London SE1 0SW

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