International Sales Manager, Advisor Acquisition

About the role

We're looking for a founding sales leader to drive advisor acquisition across international markets. This is a high-impact opportunity for a player-coach. Reporting to the Head of International Markets, you'll be directly responsible for driving advisor growth internationally. You'll service high-value inbound leads, manage and coach a growing BDR team, and will have real ownership to shape what "great" looks like as we build our international presence from the ground up. This isn't a traditional corporate sales role. As an early member of the international team, you'll have the autonomy to test, iterate, and build what works. If you love engaging leads, coaching teams, and building something new, this is your opportunity.

Responsibilities

• Advisor Sales & Acquisition
• Own the end-to-end international advisor sales funnel, from lead engagement through conversion and onboarding handoff
• Service high-value inbound leads through sales calls, webinars, and informational sessions
• Build trusted relationships with prospective advisors across multiple channels (email, WhatsApp, Intercom, video calls)
• Set and achieve monthly/quarterly advisor acquisition targets for yourself and your team
• Develop deep market intelligence in priority international regions (e.g., EMEA, LATAM, APAC)
• Represent Fora at international events and industry gatherings
• Team Management & Enablement
• Manage, coach, and inspire a growing Business Development team (~3 BDRs)
• Set clear targets, track performance, and provide ongoing feedback and development
• Create sales playbooks, outreach sequences, objection-handling guides, and scripts for international markets
• Model best practices through hands-on selling and active deal involvement
• Hire and onboard additional team members as the international funnel scales
• Sales Operations & CRM Optimization
• Manage HubSpot CRM day-to-day: assign leads, update deal stages, maintain accurate pipeline data, and run conversion reports
• Build and refine sales sequences, email templates, and call scripts for different international markets
• Track team performance metrics and identify where leads are dropping off in the funnel
• Work with Product Operations to implement new communication tools (e.g., WhatsApp for Business, WeChat) as we expand
• Use AI tools to automate follow-ups, qualify leads faster, and streamline team workflows
• Cross-Functional Collaboration
• Work closely with core Sales team and Marketing to implement company-wide initiatives and A/B tests
• Act as the voice of international leads, sharing insights to inform product and operational decisions
• Collaborate with International Operations on localization, compliance, and market-specific needs

Requirements

• 4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas
• 1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)
• Demonstrated success converting high-value inbound leads through consultative selling
• Experience working with CRM platforms such as HubSpot or Salesforce
• Fluency in English and at least one additional language (multilingual strongly preferred)
• Comfortable working across European and Asian time zones as needed
• Strong relationship-building and communication skills
• Data-driven mindset: you track funnel metrics, identify trends, and use insights to improve performance
• Strongly Preferred
• Fluency in multiple languages (2+ languages ideal)
• Experience selling into international ma

Additional Information

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs-leveraging the best of human expertise and technology to transform how people plan and book travel.

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