Director of Performance Marketing

Requirements

• Experience: 8-10+ years of experience in performance marketing, growth, or user acquisition, with at least 3+ years in a senior leadership (Director+) role managing a highly technical team and massive media budgets ($10M+).
• Web & App UA Mastery: Proven track record of successfully scaling both digital web properties and mobile apps. You deeply understand the fundamental differences in tracking, optimization, and user behavior between the two ecosystems (e.g., Pixels/UTMs vs. SDKs/Postbacks).
• All-Channel Fluency: Deep, hands-on-keyboard experience that has evolved into strategic mastery across Search, Social, Programmatic, Video, and Affiliate ecosystems. You know the inner workings of the ad algorithms, not just the front-end dashboards.
• Elite Ad Tech Knowledge: High-level architectural understanding of the modern growth stack. You know exactly how MMPs, CDPs, tag management (GTM), and automated bidding algorithms communicate. You are comfortable discussing API integrations and data schemas with engineering teams.
• Highly Analytical: Exceptional quantitative skills. You manipulate complex datasets to uncover actionable strategies. Proficiency in data visualization tools (Looker, Tableau) is required; working knowledge of SQL or Python to query your own data is a massive plus.
• Adaptability & Vision: A proactive problem-solver who stays ahead of industry trends, algorithm updates, and regulatory changes (GDPR, CCPA) in the digital advertising space.

Additional Information

We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role, you will own the strategy, execution, and scaling of an 8-figure performance marketing budget across both Web and Mobile App environments. You are a deeply data-driven "quant marketer" who is just as comfortable debating incrementality models and LTV:CAC payback periods as you are navigating the complexities of the modern ad tech stack. You understand exactly how data flows from an ad impression to a backend database, and you know how to leverage that data to drive aggressive, profitable growth. If you are obsessed with unit economics, thrive in privacy-first tracking environments, and have a proven track record of scaling full-funnel digital channels across all platforms, we want you on our team. Benefits & Perks - Medical, dental, and vision benefits - 15 days PTO/year - 10 paid holidays - Paid parental leave - Personal phone bill reimbursement - Gym reimbursement - Corporate DoorDash® DashPass membership - Regular company and team activities - 401k with competitive matching contribution plan - Excellent opportunities for career growth - Work in a hyper-growth company Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people. Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community. Crumbl's 200+ unique cookie flavors rotate weekly and are served in our famous pink box! Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status. Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.

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