Director, eRetail & Retail Media Networks

About the role

OLIPOP is searching for a Director, eRetail & Retail Media Networks (RMN) to lead and scale our omni-channel digital commercebusiness across key retail partners and marketplaces. This leader will own the growth, performance, and profitability of our eRetail ecosystem including retailer.com platforms, syndicated accounts, and emerging, on-demand channels, while building best-in-class retail media capabilities to accelerate conversion, digital penetration, and market share. This role requires a blend of commercial leadership, digital marketing expertise, and operational excellence, with a strong ability toinfluence cross-functional teams and external partners. A critical component of this role is owning and optimizing the media agency and driving the eRetail strategy across major platforms including, but not limited to Walmart.com, Target.com, Kroger.com, Instacart, Costco, and emerging marketplaces such as DoorDash and GoPuff.

Responsibilities

• Develop and execute a comprehensive RMN strategy across platforms, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and other retail media ecosystems to meet and exceed commercial objectives.
• Own the end-to-end relationship with the retail media and performance marketing agency. Ensure tight integration between agency execution and internal brand, eRetail, and performance marketing strategies.
• Lead strategy and execution for on-demand and rapid delivery platforms (e.g., Instacart, DoorDash, and GoPuff).
• Optimize media investment to drive ROAS, incrementality, and full-funnel performance.
• Establish clear performance KPIs, test frameworks, and measurement models to continuously improve media effectiveness.
• Identify, test and scale new growth opportunities across assortment, pricing, promotion, and distribution.
• Own the end-to-end digital shelf strategy, including PDP optimization, SEO, AEO, GEO, content syndication, ratings & reviews, and conversion optimization.
• Partner with brand and creative teams to deliver compelling, mobile-first content that drives engagement and conversion.
• Partner closely with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams to ensure alignment and execution.
• Serve as a key digital stakeholder in omni-channel planning, ensuring eRetail is fully integrated into broader go-to-market strategies.
• Build, lead, and develop a high-performing eRetail and RMN team.
• Foster a culture of accountability, innovation, and collaboration.
• Identify and recruit top talent to support continued growth.
• Approach new sales opportunities with a partnership and profitability-first mindset.
• Work with our Business Insights Team to develop and manage omnichannel partner dashbo

Benefits

Additional Information

ABOUT OLIPOP At OLIPOP, we're on a mission to positively impact consumer health at scale. And we're doing it through something simple: soda. But not just any soda, a new kind of soda: one that's delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone. The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn't be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first OLIPOP cans hit the shelves, bringing Ben's vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we're also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we're committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. So join us, and let's write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

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