Senior Executive, Media and Communications

Responsibilities

• Frame messages
• Understand how to craft messages for different target audiences.
• Evaluate effectiveness of messaging efforts through research insights.
• Plan and manage media publicity to secure impactful media stories
• Identify and build a bank of potential news stories that amplify the agency's narrative and programmes.
• Identify relevant channels, story types, appropriate spokespersons, pitching strategy to secure media stories. Collaborate with partner agencies where applicable.
• Prepare media releases, factsheets, bios, media briefing documents, post event media coverage reports with minimal guidance.
• Respond to routine queries on agency's services and policies in accordance to defined guidelines.
• Understand current news that the agency intends to communicate and determine if there is a sufficiently fresh news angle.
• Support media events to maximise positive coverage of the agency's policies and principals.
• Manage media engagement
• Assist, support and coordinate administrative and logistics for media cultivation programmes.
• Corporate and internal communications
• Prepare all corporate and internal communications materials including annual reports, corporate collaterals (brochures, fact sheets, videos, presentations, branding materials), staff announcements and organise staff townhalls amongst other things.
• Cross team integration
• Work closely with the marketing communications and other IPOS teams to align messaging, develop story pipelines, integrate and coordinate communications work across all channels for maximum impact.
• Support ongoing integration work for the corporate communications and marketing communications teams to ensure clarity, synergies, and alignment of work processes.
• Do you have what it takes? If you do, get in touch with us and we'd love to have a chat with you.
• Write to us if you have/are:
• Relevant training in communications, journalism or marketing or its equivalent.
• Strong public relations or communications background with 4 years of demonstrable track record at an agency or in an in-house role with public / private sector agencies / companies.
• Outstanding writing skills with the ability to write in a journalistic style, with speed, clarity and simplicity. Proficiency in Mandarin Chinese is a plus.
• A skilled user of emerging technologies to augment communications work.
• A keen understanding of the local media landscape.
• Experience in cultivating local media.
• A creative thinker with a keen eye for detail.
• A strong team player with polished interpersonal skills.
• Interested applicant, please click here - https://impress.ai/html-widget/chat-widget/fd75de81-5253-4fab-9ba9-f3f6d8e76455/

Additional Information

Interested applicant, please click here - https://impress.ai/html-widget/chat-widget/fd75de81-5253-4fab-9ba9-f3f6d8e76455/ We are looking for an experienced communications professional who has a passion for media relations, corporate and internal communications. You have a knack for sniffing out story angles that will get the attention of mainstream media and enjoy seeing through the entire process of garnering media stories - from researching and identifying story angles, to pitching stories, to arranging interviews, to monitoring and analysing media coverage.

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