Director, Digital Marketing & E-Commerce

About the role

Come Join Us! From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here . Start your journey with OBE and help us build the future. Position Summary The Director, eCommerce & Digital Marketing is a senior digital commercial leader accountable for profitable digital growth across demand generation, online conversion, and customer retention. This role owns the end-to-end digital revenue engine-setting strategy across paid, organic, email, web merchandising, customer experience, and eCommerce operations to achieve revenue, margin, conversion, and customer lifetime value goals. Responsible for annual eCommerce incremental growth targets. The Director partners cross-functionally with Brand, Product, Sales, IT, Finance, Operations, and Customer Care to deliver a seamless customer journey and scalable digital commerce capability. Role - Accelerate profitable digital revenue growth across direct and assisted eCommerce channels and identify net new digital revenue streams. - Integrate digital marketing, site experience, and commercial execution into one performance-driven operating model. - Build a data-driven, test-and-learn culture that improves acquisition efficiency, conversion, retention, and customer lifetime value. - Translate business strategy into measurable digital outcomes, roadmap priorities, and team execution. Key Business Outcomes - Deliver annual digital revenue targets, contribution margin, and growth targets. - Improve conversion rate, average order value, repeat purchase rate, and customer lifetime value. - Increase media and channel efficiency, including customer acquisition cost, return on ad spend, and payback period. - Strengthen site performance, merchandising effectiveness, and customer experience across the digital funnel. - Build organizational capability in digital marketing, analytics, personalization, and eCommerce operations. Core Responsibilities Strategy, Planning & Commercial Ownership - Define and lead the digital marketing and eCommerce strategy aligned to enterprise growth priorities, brand strategy, and financial targets. - Own the digital business plan, including revenue, margin, conversion, retention, and customer acquisition performance. - Establish plans to meet annual digital revenue targets, forecasts, and operating plans; identify risks, opportunities, and scenarios to achieve business commitments. - Represent the digital business in executive reviews, presenting performance, insights, tradeoffs, and investment recommendations. Digital Marketing Leadership - Lead integrated digital marketing across paid search, paid social, SEO, affiliate, display, content, email, and lifecycle marketing. - Set channel strategy, budget allocation, audience targeting, testing plans, and attribution frameworks to maximize growth and ROI. - Drive demand generation strategies that increase qualified traffic, improve funnel quality, and support revenue and brand objectives. - Oversee agency and platform partners, ensuring strong performance management, innovation, and contract value realization. eCommerce & Onsite Performance - Own the performance of the eCommerce experience, including conversion, average order value, cart completion, site merchandising, personalization, and content effectiveness. - Partner with Product, UX, Technology, and Operations to prioritize the site roadmap and deliver improvements in speed, navigation, search, checkout, mobile experience, and accessibility. - Lead promotional, merchandising, and digital calendar planning to align product priorities, inventory considerations, and campaign execution. - Identify and execute opportunities across marketplace, social commerce, and emerging digital selling channels as relevant to the business. Analytics, Insights & Optimization - Define a clear KPI framework and performance dashboard for traffic, conversion, AOV, revenue, marketing KPIs, retention, and contribution margin. - Translate data into decisions by identifying growth opportunities, diagnosing performance gaps, and prioritizing actions based on business impact. - Champion experimentation through A/B testing, incrementality, segmentation, and personalization to improve customer experience and commercial outcomes. - Ensure reliable measurement, tagging, attribution, and reporting in collaboration with analytics, data, and technology teams. Technology, Operations & Process Excellence - Partner on the eCommerce and marketing technology stack roadmap, including platform enhancements, automation, analytics, CDP, fee

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