Agentforce Marketing (SFMC/Marketing Cloud Engagement ) - Lead / Senior Developer

About the role

At Valtech, you'll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. We are proud of: The work we do and the innovation we drive Our values of share, care a nd dare A workplace culture that fosters creativity, diversity and autonomy Our borderless, global framework, which enables seamless collaboration We are looking for a hands-on Agentforce Marketing Lead / Senior Developer with 6-8 years of experience in the Salesforce ecosystem to design, develop, and deliver data-driven, AI-enabled, omnichannel marketing solutions . This role combines strong Salesforce Marketing Cloud (SFMC) technical expertise with exposure to modern marketing architectures, Data Cloud, and emerging Agentforce capabilities along with good hands-on experience with Treasure Data. You will thrive in this role if you are: A curious problem solver who challenges the status quo A collaborator who values teamwork and knowledge-sharing Excited by the intersection of technology, creativity and data Experienced in Agile methodologies and consulting (a plus)

Responsibilities

• Marketing Cloud Solution Development (Core Focus)
• Design and implement solutions using Marketing Cloud Engagement (SFMC)
• Develop and manage:
• Dynamic, reusable email templates
• Multi-step customer journeys
• Automation workflows
• Implement personalization using:
• AMPscript
• SSJS
• SQL
• Journey Orchestration & Omnichannel Execution
• Build journeys across:
• Email, SMS, Push, WhatsApp, Web
• Configure:
• Entry events, decision splits, engagement tracking
• Support:
• Event-driven and trigger-based campaigns
• Ensure campaigns meet business goals and maximize ROI
• Data Management & Segmentation
• Design and manage:
• Data Extensions
• Contact Builder data models
• Perform:
• Advanced segmentation, profiling, and targeting
• Ensure high-quality data selections for CRM campaigns
• Work with relational data models and SQL-driven logic
• Data Cloud & Modern Data Architecture
• Work with Data Cloud for:
• Audience segmentation
• Data unification
• Support integration with:
• CRM systems
• External platforms
• Exposure to CDP tools (e.g., Treasure Data is a plus)
• AI & Agentforce (Emerging Capability)
• Contribute to AI-driven marketing use cases
• Support:
• AI-assisted content generation
• Send-time optimization
• Prompt-driven workflows
• Collaborate with architects on agent-based marketing solutions
• Integration & APIs
• Implement integrations using:
• REST / SOAP APIs
• Enable seamless data exchange between:
• Marketing Cloud
• Sales / Service Cloud
• External systems
• Understand ETL pipelines and event-driven architecture
• Workflow Automation & Agile Delivery
• Develop end-to-end marketing workflows
• Participate in:
• Story refinement
• Requirements analysis
• Follow Agile methodologies for iterative delivery
• Code Quality, Performance & Optimization
• Write efficient and scalable code (AMPscript, SSJS, SQL)
• Optimize:
• Query performance
• Automation runtimes
• Campaign execution
• Improve architecture, processes, and system performance
• Follow best practices:
• Naming conventions
• Reusability
• Error handling
• Documentation & Technical Excellence
• Create:
• Technical designs
• Documentation
• Prototypes
• Maintain high-quality deliverables for long-term scalability
• Collaboration & Leadership
• Work closely with:
• Architects
• Business Analysts
• Marketing stakeholders
• Engage in client-facing interactions
• Take ownership of modules or tracks
• Mentor junior developers (good to have)
• Required Skills & Qualifications

Requirements

• 6-8 years in Salesforce ecosystem
• 3-5+ years hands-on experience in Marketing Cloud Engagement
• Experience as a Tech Lead / Senior Consultant in SFMC
• Core Technical Skills
• Strong expertise in:
• AMPscript
• SSJS (Server-Side JavaScript)
• SQL
• Deep knowledge of:
• Journey Builder
• Automation Studio
• Data Extensions
• Data & Architecture
• Strong understanding of:
• Data modeling
• Segmentation strategies
• Relational databases
• Experience with:
• Data architecture
• Campaign lifecycle management
• Web & Email Technologies
• Good understanding of:
• HTML
• CSS
• XML
• Experience building responsive and dynamic email templates
• Integration Skills
• APIs (REST/SOAP)
• Event-driven architecture
• ETL pipelines
• AI / Modern Stack (Good to Have)
• Exposure to:
• Agentforce
• Einstein AI
• Data Cloud
• Interest in:
• AI-driven marketing
• Personalization at scale
• Salesforce Certifications:
• Marketing Cloud Developer
• Marketing Cloud Consultant
• Personalization / Intera

Additional Information

Why Valtech? We're the experience innovation company - a trusted partner to the world's most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at valtech? Share your experience