Freelance Senior Funnel & Marketing Automation Specialist. Hubspot

About the role

Revenue Funnels | HubSpot | RightMessage | AI-Driven Personalisation We generate thousands of enquiries every month. Most businesses would kill for that problem. But attention without architecture is just noise. Enquiries that don't convert. Leads that go cold. Revenue left on the table every single day. We're The Travel Franchise - the UK's leading travel franchise , voted Best Lifestyle Franchise in the world two years in a row. We help ambitious people leave jobs they've outgrown and build flexible travel businesses from home. The demand is there. What we need now is the infrastructure to make it work harder. That's where you come in. We need a senior funnel builder who can take a clear commercial strategy and make it a functioning, intelligent, revenue-generating reality. No hand-holding. No endless briefing cycles. Just clean systems, airtight logic, and measurable outcomes. The Role at a Glance: Senior Funnel & Marketing Automation Specialist Freelance | Remote - UK Competitive Day/Project Rate DOE Immediate Start | High-Impact Commercial Sprint Company: The Travel Franchise Pedigree: UK's leading travel franchise | Best Lifestyle Franchise in the world two years in a row Your Background / Skills: Revenue Funnels, HubSpot, RightMessage, AI-Driven Personalisation, WordPress, Elementor, Marketing Automation, Direct Response Marketing A year from now... This is a sprint, not a permanent post - but the impact you leave will be felt long after. You'll have had a great engagement if you move the needle on these three things: 1. Conversion rate on inbound enquiries - the funnels you've built are measurably turning more of our existing enquiry volume into booked calls and qualified pipeline. 2. System coherence - HubSpot, WordPress, Elementor and RightMessage are working as one seamless ecosystem. No gaps, no leaks, no manual workarounds. 3. Personalisation at scale - every prospect landing on our website sees a message built for them, based on their behaviour. Generic is gone. This Role You're a thinking implementer. You don't just build what you're told - you read the brief, spot the edge cases, flag the logical gaps, and suggest structural improvements before a single workflow goes live. You understand direct response marketing. You know that a funnel only works if the logic is airtight - the right person, seeing the right message, at the exact right moment. You've built systems that do exactly that, at scale, and you can prove it. You'll own the build from structure through to live deployment. That means decisions, not just execution. What You'll Build - Advanced sales funnels: Multi-step funnels inside HubSpot and high-converting landing pages that drive real revenue and booked calls. - Intelligent routing: Map out the entire customer journey and eliminate the drop-off points where leads go cold. - Behaviour-based automation: Intelligent nurture sequences and branching logic based on intent - so the right prospects see exactly the right messaging. - Dynamic personalisation: Use RightMessage to ensure every prospect sees a highly personalised offer on our website based on their specific behaviour. - System integration: Connect HubSpot, WordPress, Elementor and RightMessage into one seamless, high-performing ecosystem. - AI and testing: Implement AI tools to accelerate your workflow, set up copy variations, and test smarter routing logic. Here's where we see you need experience to kick ass at this role: - HubSpot, deeply - workflows, sequences, pipeline management, reporting. Not surface-level familiarity. Actual fluency. - RightMessage or equivalent personalisation tools - you know how to map visitor behaviour to dynamic content and make it feel native, not bolted on. - WordPress and Elementor - comfortable enough to build and adjust landing pages without needing a developer for every change. - Direct response marketing principles - you understand buyer psychology, funnel architecture, and what actually reduces friction at each stage of a decision. - AI tools in a marketing context - you use them as a genuine accelerant, not a novelty. - System integration - you've wired platforms together before and know how to make them talk to each other cleanly. This Role Is Not for You If... - You've only ever built simple email sequences. - You need every line of copy written for you before you can build. - You primarily advise rather than build. - You're not comfortable owning technical and structural decisions inside a funnel. The Rewards for You You'll be working with one of the UK's most awarded travel franchise businesses on a high-impact, commercially critical project. This is the kind of engagement that makes a portfolio - measurable results, clear brief, serious platform to build on. - Rate: Competitive day rate or project rate, dependent on experience - open to a conversation. - Flexibility: Fully remote. You set your working pattern; we care about the output. - Scope: High-autonomy sprint with real commer

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