Account Executive

About the role

Account Executives are responsible for the sales and development of advertising campaigns for events, businesses, and organizations. This role is responsible for identifying the right advertising opportunities across The Denver Post's print and digital product suite - including the Programmatic product suite, in addition to our offerings in Search, Email, and Social; understanding the potential within a defined territory or target category; increasing customer lifetime value; and strategically building out a prospect pipeline through independent prospecting methods. This role is responsible for new business acquisition, in addition to current client retention and upsells. We offer a robust print and digital suite of products and services to meet clients' full-funnel marketing objectives. Every client is different, and we don't believe in a cookie-cutter approach to their advertising needs. With a rich history of innovation, engagement, and results, Denver Post Media, a subsidiary of MediaNews Group, offers expert guidance to advertising partners throughout Colorado and beyond. We offer a complete suite of multimedia marketing solutions all under one roof, providing unparalleled resources and expertise. As a Premier Google Partner, Microsoft Advertising Select Partner, and Facebook Business Partner (alongside Adtaxi), we deliver comprehensive and effective advertising campaigns. Our work is driven by a deeper purpose: to do right by our clients, make a positive impact on our community, and have some fun in the process. "4x Built In Best Places to Work Winner - 2023-2026" EEO Statement: We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. How To Apply: Please submit an online application along with your resume for this position here. Closing Date: Continuous recruitment until the position is filled Conditions of Employment: A full pre-employment background check and MVR will be conducted as part of the selection

Responsibilities

• Work independently, making sound business decisions related to achieving revenue goals while communicating with your Director each day to discuss strategy and other key issues
• Strategically prospect for new accounts, conduct needs assessments to determine customer needs, generate ideas and proposals, present recommendations, close the sale, and set client expectations
• Own the entire sales and retention cycle for each campaign, working in conjunction with the assigned digital strategist, client services, and the ad operations team
• Meet with individual clients at appropriate frequencies (monthly, quarterly, etc.) to review campaign progress, budgets, and create new strategies
• Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of the product and basic internet techniques
• Monitor other media to identify opportunities to increase market share and attend local or category business events for networking opportunities; stay up-to-date with industry trends and developments
• Excel in a highly competitive environment and adapt to a rapidly evolving media landscape
• Adapt sales techniques and presentations to connect with potential clients
• Use analytical skills to create data-driven summary reports on campaign performance
• Negotiate deals, accurately forecast sales, and set personal goals to drive success

Requirements

• Professional, outgoing, and friendly demeanor
• Digital sales acumen and media industry knowledge
• High school diploma or equivalent; Bachelor's degree preferred
• A background in consultative sales, new business acquisition, diagnosing client needs, presentations, overcoming objections, closing, time management, client retention, and problem-solving
• Track record of success in online media sales, with direct experience selling ad serving, rich media, email, online media, or technology
• Benefits and Compensation:

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at myworkdaycenter? Share your experience