E-commerce Director

Responsibilities

• Strategic eCommerce Leadership
• Own and drive global eCommerce revenue and profitability targets with a strong revenue-growth orientation.
• Develop and execute strategic plans for customer acquisition, retention, and loyalty, tailored to luxury consumers.
• Digital Customer Experience
• Lead continuous improvement of the online customer experience, emphasizing high-end storytelling, personalization, seamless UX/UI, and omnichannel experiences that bridge online and offline presences.
• Oversee exclusive launches, gifting strategies, tailored customer segmentation, and effective website merchandising to double down on Average Order Value (AOV).
• Performance Analytics and KPIs
• Set, monitor, and optimize KPIs (CAC, LTV, AOV, Conversion Rates).
• Utilize heavy analytics and conversion rate optimization (CRO) to translate data into actionable insights, informing strategic and operational decisions.
• CRM and Retention Strategy
• Design and manage email/SMS marketing, retention programs, and post-purchase engagement.
• Implement customer segmentation strategies to nurture collectors, corporate clients, and gifting customers.
• Marketing Collaboration
• Guide external partners in paid media, influencer, content, and SEO strategies to maximize ROI.
• Ensure marketing initiatives align with brand values, campaign messaging, and performance targets.
• Cross-Functional & External Team Management
• Lead coordination between internal stakeholders and a global network of contractors and agencies.
• Establish clear KPIs, ensuring accountability, quality, and timely delivery across all external partnerships.
• Compliance and Market Adaptation
• Ensure all digital initiatives comply with global alcohol marketing regulations.
• Oversee region-specific adaptations, addressing local payment, language, and cultural preferences.

Requirements

• 5+ years' experience in strategic eCommerce leadership within luxury or premium consumer brands.
• Proven success managing external contractors and agencies, with robust KPI-driven management.
• Data-driven professional with strong analytical capabilities, heavy analytics skills, and proven CRO expertise.
• Expertise in premium consumer marketing, segmentation, and retention strategies.
• Exceptional organizational and communication skills, adept at collaborating cross-functionally.
• Experience or familiarity with regulated industries (alcohol/spirits) is preferred.

Benefits

Additional Information

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones. Currently, we are looking for a Head of eCommerce for our client, a Global Luxury Spirits Brand. About our client: We are an innovative, leading luxury spirits brand with an expanding global presence. Dedicated to creating memorable experiences, we offer exclusive products for discerning customers around the world. We're seeking a dynamic eCommerce leader to drive our next phase of growth. Location: London, UK (Remote with occasional UK travel) Employment Type: Full-time Role Overview: As the Head of eCommerce, you'll strategically lead and manage our global online presence, driving revenue growth through a sophisticated digital experience. Your role involves growing online revenue, shaping omnichannel customer journeys, overseeing website merchandising, managing cross-functional collaboration (internal stakeholders and external contractors), and ensuring alignment with ambitious KPIs.

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