Digital Creator

About the role

Multimedia Production: Conceptualizing, shooting, and editing high-quality photos, short-form videos (like Instagram Reels/TikToks), and graphics for luxury or lifestyle hotel brands. Content Calendars: Planning, scheduling, and maintaining a consistent posting schedule across social platforms like Instagram, Facebook, LinkedIn, and YouTube. Brand Consistency: Ensuring all visual and written content aligns with the specific Accor brand charter. Engagement: Actively monitoring social media channels, responding to guest comments/messages, and managing the hotel's online reputation. Influencer Partnerships: Collaborating with local content creators, food bloggers, and lifestyle influencers to increase brand visibility and generate user-generated content. Campaign Execution: Planning and optimizing paid advertising campaigns using platforms like Meta Ads Manager and Google Ads to drive targeted traffic. F&B and Events Marketing: Promoting hotel restaurants, bars, and event spaces to convert online engagement into physical visits and table reservations. Search Optimization: Maintaining Google Business Profiles, managing local SEO, and ensuring hotel listings are up to date across lifestyle and dining directories. Performance Tracking: Monitoring KPIs such as engagement rates, follower growth, click-through rates, and conversion data using web analytics and reporting tools. Strategy Adjustment: Providing regular insights to optimize digital strategies and maximize Return on Investment (ROI) on digital spending. Bachelor's Degree from an accredited university in eCommerce, Marketing, Business Administration or related major Minimum 4 years' experience in digital, eCommerce or related professional area; hospitality marketing or agency experience preferred Excellent reading, writing and oral proficiency in English language Excellence interpersonal and communication skills Detail-oriented and highly reliable in thorough execution and follow-through WHY WORK FOR ACCOR Employee benefit card offering discounted rates at Accor hotels worldwide. Develop your talent through Accor's learning programs. Opportunity to grow within your property and across the world! Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.

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