Manager, Market Strategy & Planning

Responsibilities

• Market Strategy & Planning - Owned by This Role
• Lead channel strategy development across assigned product verticals, defining where and how PetSafe Brands products reach consumers and retail partners.
• Manage retailer P&L investment mix; track NPD performance, promotional effectiveness, and trade spend ROI, recommending optimizations to improve profitability.
• Develop components of the go-to-market plan including launch plans, assortment & shelf strategy, and annual commercial priorities in partnership with Sales.
• Design merchandising and in-store activation plans; manage POS materials and ensure strong in-store fundamentals aligned to commercial priorities.
• Analyze POS, Nielsen, and internal sales data to uncover trends, identify growth opportunities, and deliver actionable recommendations to Sales, Product Management, and Product Marketing.
• Create sales enablement materials including sell sheets, product decks, and retailer-ready presentations to support Sales conversations and customer meetings.
• Monitor competitor pricing, promotions, and in-store activity to inform strategy and surface risks or opportunities to leadership.
• Co-Owned with Product Management and Product Marketing
• Collaborate with Product Management and Product Marketing to validate market needs, ensuring commercial and consumer insights inform product investment decisions and roadmap prioritization.
• Support the commercialization strategic brief process in partnership with Product Management and Product Marketing, providing channel, pricing, and P&L context to inform launch decisions.
• Partner with Product Marketing on product pilot planning, contributing commercial readiness assessments, retail activation plans, and trade investment recommendations.

Requirements

• 5-8+ years in commercial strategy, category management, sales planning, or related fields; experience working across Sales, Marketing, and Product functions preferred.
• Strong analytical skills with hands-on experience using POS data, syndicated data (Nielsen/ Circana ), and internal sales reporting; ability to translate insights into clear, actionable recommendations.
• Demonstrated understanding of retail execution, trade investment levers, pricing strategy, and channel management in a consumer products environment.
• Strong communication and presentation skills; comfortable partnering with Product Management and Product Marketing and presenting to senior commercial leaders.
• Bachelor's degree in Business , Marketing, Finance,

Benefits

Additional Information

Job Type Full time PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named "The Marble City" and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World's Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail ). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness . Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville. Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the "Not-So-Crazy Cat Lady" with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community's employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe. Summary of Position: The Manager, Market Strategy & Planning supports the commercial success of PetSafe Brands' product verticals by translating data into actionable insights and building the commercial plans that connect product roadmaps to the market. This role is a critical bridge between the Product & Technology organization and the Revenue team - partnering closely with Product Management and Product Marketing on value proposition and market needs, while owning MS&P-led work in channel strategy, pricing, category P&L investment, and retail execution. Approximately 50% of this role operates in direct collaboration with Sales. Success is measured by the quality of commercial insight delivered, the effectiveness of go-to-market plans, and the financial performance of the categories supported.

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