Influencer & Community Manager

Responsibilities

• Influencer & Creator Strategy & Execution
• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
• Build and manage relationships with creators, agents, and talent partners
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
• Community Engagement & Advocacy
• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
• Monitor sentiment, manage risks and escalate issues where required
• Develop and maintain community guidelines, response frameworks, and escalation protocols
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
• Content & Social Ecosystem Integration
• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
• Identify high-performing content for cross-channel amplification (organic + paid)
• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
• Social Listening, Trends & Insights
• Monitor social conversations, trends, and competitor activity
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
• Governance, Compliance & Best Practices
• Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations
• Provide guidance to internal teams and creators on disclosure and compliance standards
• What we offer you:
• Meaningful work from Day 1: From Day 1, you'll be working some of the UK's best loved brands. You'll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
• Competitive Compensation and Benefits: P&G take a Total Rewards approach mea

Additional Information

Job Location BROOKLANDS GO Job Description Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G. We're building a new Influencer & Community team within our Brand organisation - and you'll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across the UK & Ireland. Overview of the role: As Influencer & Community Manager you'll own end-to-end influencer partnerships, strategy and execution - from insight generation and talent selection to content delivery and performance optimisation - driving brand relevance, trust, and measurable impact across P&G's portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you'll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You'll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth .

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