Demand Generation Manager

About the role

The Demand Generation Manager is responsible for leading demand generation and revenue growth initiatives in the region.The role focuses on converting potential clients (MQLs) through marketing strategies, which may include managing CRM workflows, email campaigns, webinars, or co-marketing initiatives, ensuring effective and tailored communication.This person can be responsible for playing a pivotal role in executing both paid and non-paid marketing campaigns and working closely with sales, content, and product marketing teams to align strategies and achieve revenue goals. The role directly impacts the company's market, specifically by leading efforts to convert leads into Marketing Qualified Leads (MQLs), and increasing the conversion from MQL to Opportunities Validated and MQL to Launched Won Deals. This role directly impacts pipeline generation, increasing sales opportunities and supporting overall revenue growth across the region.

Responsibilities

• Revenue Marketing Strategy: Lead the regional revenue marketing strategy, focusing on demand generation, lead nurturing, and converting potential clients into MQLs through non-paid initiatives.
• CRM Workflow Management: Manage and optimize CRM workflows, ensuring effective communication with leads via email campaigns, chatbots, and other touchpoints. Implement relationship and engagement strategies based on lead segmentation and behavior.
• Webinar & Content Operations: Manage webinars end-to-end, from planning and logistics to communication strategies. Use content assets developed by the internal content team to engage and nurture leads.
• Channel Integration & Optimization: Ensure that marketing initiatives across different channels are integrated to provide a seamless experience for potential clients, enhancing the effectiveness of lead conversion strategies.
• Data Analysis & Reporting: Analyze campaign performance data using tools like HubSpot and Amplitude. Develop reports that assess the effectiveness of campaigns across different channels and make data-driven recommendations for optimizations.
• Stakeholder & Agency Management: Maintain strong relationships with key internal stakeholders including sales, product marketing, and martech teams. Collaborate with external agencies to ensure chatbot performance and campaign success
• Live the mission: i nspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• Expertise in CRM systems (e.g., HubSpot), lead nurturing, segmentation, and customer journey development.
• Strong understanding of B2B demand generation, including email marketing, webinars, and A/B testing.
• Proficiency with marketing and analytics tools such as Google Workspace, Amplitude, Salesforce, and HubSpot.
• Experience in revenue marketing, demand generation, and managing end-to-end campaigns.
• Strong background in managing multi-channel campaigns.
• Fluent English is mandatory.
• WHAT WE OFFER YOU
• With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our benefits include:
• WELLHUB: Free Gold membership with acces

Benefits

Additional Information

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep-all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we're on a mission to make every company a wellness company.We believe work should be fulfilling, inspiring, and balanced. Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing!

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