Copywriter

About the role

As a mid-level Copywriter, you'll independently produce high-quality copy across a broad range of social and paid media formats - from punchy paid social ads and dark posts to longer-form scripts and campaign concepts. You understand that social copy is a discipline in its own right: every character counts, every platform has its own rhythm, and the best copy doesn't feel like advertising at all. You're as comfortable writing a six-word paid post as you are scripting a thirty-second video, and you bring the same rigour to both.

Responsibilities

• Write compelling, platform-native copy across organic social, paid media, dark posts, video scripts, and campaign assets for a leading technology brand
• Develop copy concepts that align with creative briefs and social strategy, working closely with art directors and social specialists
• Produce bilingual copy in English and French Canadian - adapting tone, cultural references, and messaging for each audience, not just translating between them
• Write and adapt paid media copy across multiple formats - static ads, carousels, video captions, pre-roll scripts - with a clear understanding of performance objectives
• Craft dark post copy that feels authentic and targeted, tailored to specific audience segments and campaign goals
• Collaborate with the broader creative team on campaign ideation, contributing copy thinking from brief through to delivery
• Review and self-edit copy to a high standard before submission - accuracy, tone, brand voice, and platform conventions
• Stay close to social platform developments, cultural moments, and audience behaviour to keep copy relevant and timely
• Apply Gen AI tools to accelerate ideation, drafting, and copy variation - while maintaining human judgement and brand voice throughout
• What you need to be great in this role:
• Proven copywriting ability across social media and paid media formats - a portfolio that demonstrates range, platform fluency, and strong conceptual thinking
• Deep understanding of how copy works differently across platforms: Instagram, TikTok, LinkedIn, YouTube, Meta paid, and beyond
• Experience writing paid media copy and dark posts - understanding targeting logic, audience segmentation, and the relationship between copy and performance
• Experience writing video scripts for short-form social content
• Professional proficiency in both English and French Canadian - able to write with cultural authenticity in both languages, not just linguistic accuracy
• Strong self-editing skills and a high bar for quality - grammar, tone, brand voice, and platform conventions
• Collaborative working style: able to take and incorporate feedback, work across disciplines, and contribute to a creative team
• Req ID: 17903
• #LI-JW1 #LI-MIDSENIOR
• Salary Range
• $80,750 - $90,250 CAD
• Our values shape everything we do:
• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations
• OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Benefits

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Copywriter Location: Canada, Remote

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