Director of MMFA Internal Sales

About the role

MassMutual Financial Advisors (MMFA) is seeking an experienced and people-focused Director, Internal Sales to lead and evolve the MMFA Internal Sales Desk supporting MMFA Career Agents and MMFA-affiliated Brokers. This role is responsible for building a high-performing internal sales organization that accelerates growth across Life, Annuity, and Disability solutions while delivering a best-in-class advisor experience. As a member of the MMFA National Sales team, this Director will report to the Head of MMFA Advanced Markets and Internal Sales and will partner in setting the strategy, operating model, and talent agenda for the internal sales desk. The role emphasizes coaching internal sales associates, aligning activity to MMFA distribution priorities, strengthening partnership with external sales and agency leadership, and embedding disciplined sales management, analytics, and enablement practices. The Team National Sales is a team of experts (Advanced Sales, Wholesalers, Internal Wholesalers, Strategy/Planning) that MMFA Advisors and Brokers go to when needing exceptional financial solutions for their clients . We collaborate closely with MMFA firms/agencies, agency specialists, and home office partners to deliver exceptional expertise , specialized guidance, and tailored solutions to MMFA advisors and brokers . Our partnership empowers advisors and brokers to strengthen client relationships, plan confidently for their clients' financial futures, and grow balanced practices. T h e Impact The Director, Internal Sales will lead an Internal Wholesaling team to deliver proactive, high ‑ quality sales support and drive growth across MMFA. This role translates national sales strategy into clear execution, builds a strong coaching culture, and partners across the organization to maximize advisor engagement, pipeline development, and overall territory performance. Team Leadership & Development - Lead, coach, and develop Internal Wholesalers to drive sales effectiveness and high ‑ quality advisor engagement Coaching Culture - Build a culture focused on consultative selling, opportunity identification, and strong territory execution Strategy Execution - Translate national sales strategy into clear priorities, KPIs, and activity expectations Performance Management - Drive accountability, recognition, and results aligned to sales goals and behaviors Territory Alignment - Partner with External Wholesalers, agency leadership, and brokerage partners to execute coordinated territory strategies Sales Campaigns - Design and execute internal campaigns supporting product priorities and balanced growth across Life, Annuity, and Disability Advisor Focus - Enable teams to identify high ‑ value opportunities and act as trusted partners to External Wholesalers Metrics & Insights - Establish and monitor performance metrics (productivity, pipeline, conversion, advisor experience) Data & Planning - Partner with Sales Strategy & Planning to identify gaps and unlock growth opportunities Tools & Discipline - Ensure effective use of Salesforce and sales tools for pipeline management and performance visibility Talent Strategy - Own hiring, onboarding, development, and succession planning for the internal sales team Learning & Development - Partner with Learning, HR, and Sales Enablement to deliver ongoing capability building Cross-Functional Collaboration - Work with Product, Marketing, Underwriting, New Business, and Service teams to support a seamless advisor experience Risk & Compliance - Partner with Compliance and Legal to ensure adherence to regulatory requirements Culture & Engagement - Foster a culture of inclusion, collaboration, accountability, and continuous improvement T h e Minimum Qualifications 5+ years of experience in wholesaling, internal sales, or sales leadership within financial services FINRA licenses Series 6 or Series 7 required at time of application Life & Health license (state of residence) required at time of application FINRA licenses Series 26 or 24 at time of application or must obtain within 6 months of hire Travel as needed (estimated 10% - 20%) High School Diploma The Ideal Qualifications Bachelor's degree 3+ years of people leadership preferred, including coaching and performance management. Deep knowledge of individual Life Insurance, Disability Insurance, and Annuity products, including career agent and broker distribution models. Proficiency leveraging Salesforce and sales enablement tools to drive execution and insight. Proven leader with a strong track record of building, coaching, and leading high-performing internal, wholesaling, or multi-team sales organizations. Strategic thought leader who excels in highly collaborative, cross-functional environments. Strong financial and business acumen with the ability to manage goals, KPIs, resources, and performance metrics. Excellent interpersonal, communi

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Director of MMFA Internal Sales Springfield, MA

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