Copywriter cum Marcom Executive
ExternalS$32K–S$40K/yrFull-timeUnknown6d ago
Copywriting
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Responsibilities
- Copywriting
- Create engaging, audience-focused content with strong storytelling elements.
- Adapt to different audiences and platforms while maintaining brand voice.
- Write, edit, and proofread to ensure consistency, clarity, and accuracy.
- Write content for social media, websites, posters, product materials, newsletters, and internal communications to support promotions, product launches, campaigns and events.
- Marcom
- Collaborate with internal teams and external partners/agencies to generate ideas and support the execution of marketing campaigns by creating communication materials and ensuring all content are aligned with marketing strategies and sales goals.
- Assist in planning, executing and managing advertising, promotion and digital marketing campaigns.
- Measure and report the performance and impact of content using analytics and metrics.
- Analyze market trends and customer insights to identify opportunities for growth.
Requirements
- Diploma/Bachelor's degree in Communications, Marketing, English, or related field.
- 1-3 years of experience in copywriting or digital publishing/marketing.
- Excellent command of written English with exceptional writing, editing, and proofreading skills.
- Strong understanding of various marketing platforms including digital, social media, and traditional advertising platforms.
- Good time-management skills with the ability to manage multiple projects with tight deadlines.
- Able to work independently as well as part of a team.
- Proficiency in written Chinese - To produce Chinese contents
- Proficiency in MS PowerPoint and Adobe software (Photoshop, Illustrator), and knowledge of digital marketing techniques are preferred.
Additional Information
This role is responsible for writing compelling, persuasive, and brand-aligned copy to drive brand awareness and sales, and also collaborating with marketing teams to deliver impactful campaigns.
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Company Intel
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