Digital Performance & Insights Analyst

About the role

Digital Performance & Insights Analyst Location: CHANEL Head office, London Reports to: Senior Ecommerce Manager Contract: Permanent - Full time CHANEL is an independent company that believes in the freedom of creation, cultivates human potential, and acts to have a positive impact in the world. "In order to be irreplaceable, one must always be different" stated company founder, Gabrielle Chanel. At CHANEL, we strive to identify what is unique in each person and support them through their journey with the brand. Our mission at CHANEL Beauty is to underline what is most unique in every person and give our clients the confidence to become the true expression of themselves through exceptional fragrance, make up and skincare creations. Your role @CHANEL: This role is responsible for driving Digital performance and growth across Chanel.com, whilst delivering actionable insights to inform and elevate the Business strategy. Managing Digital analytics tools, processes and programmes, ensuring data is informing future growth across the E-Commerce and Digital functions. You will play a key role in advancing our analytical data and to underpin strategic decisions. You will drive continuous enhancement of our Digital experiences through insight, proactively identifying opportunities, researching emerging trends, assessing industry activity, and exploring new technologies particularly with the emergence of AI. Working in close partnership with local, regional and global teams, the role will lead the User Experience Testing Program. The role will own key relationships with contracts and partners to deliver best in class service and enhancements across SEO, GEO, CRO and other key performance areas. Success will be assessed through the delivery of impactful programmes, the optimisation of key processes and improvements to a defined set of digital performance metrics. What impact you can create at CHANEL: Drive Continuous Improvement on Chanel.com Lead digital performance initiatives to elevate site experience, acquisition performance, and data-driven capabilities, positioning Chanel.com as a benchmark in luxury Fragrance & Beauty. User Experience & Experimentation Lead the User Experience Testing Program: Define testing roadmaps and experimentation strategies. Execute A/B tests across global, regional, and local frameworks. Translate insights from tests into permanent site enhancements. Collaborate with Digital UX Development teams to ensure experiments improve key performance metrics. Traffic Acquisition & SEO Advance SEO and GEO optimization, with a focus on continuous evolution. Manage the relationship with the SEO lead. Integrate emerging AI capabilities to enhance SEO, GEO, and Paid Media performance. Utilize new insight tools to monitor and report on the brand's presence and performance in the AI landscape. Work with cross-functional teams and agency to optimise F&B Affiliate program. Performance & Search Evolution Drive the performance landscape in alignment with the evolving future of Search. Ensure exceptional delivery across agency workstreams. Analytics & Reporting Own the evolution of data and reporting, overseeing continuous improvement of BI and GA (Google Analytics) reporting, as well as the adoption of advanced analytics tools. Innovation & Value Optimization Support innovation initiatives across Data, Traffic, and Personalisation. Maximize value from existing contracts, ensuring alignment with Digital ambitions. What you will bring to the role: An approachable, collaborative and team focused approach Advanced skills in Digital analytics, Data and Insights A strong track record in an Insight role, preferably within Digital and/or experimentation Highly numerate with a high standard of accuracy with data and commercial awareness Advanced e-commerce & User Experience knowledge A proactive and analytical approach and a passion for data and digital experience Strong presentation & PowerPoint skills You are energised by: Delivering exceptional User Experience on the CHANEL Digital Flagship Boutique. Driving excellence in Data & Insights to support future Strategy Motivating you and the team around you to meet luxury standards & excellence in E-Commerce Performance. Working in a highly collaborative and Global environment Navigating complexity and finding solutions to challenges that arise What you would gain from this experience: The opportunity to work with an energising, ambitious, and agile team The variety of responsibilities which encourage collaboration and partnership The opportunity to problem solve within a Luxury Global context brands, working directly with the Global teams to deliver best-in-class user experience The UK Region plays a pivotal role in delivering on CHANEL's House Sustainability Ambitions. Transforming our business and leaving a lasting positive impact on people and planet will require the collaborative efforts of everyone across our House. As an employee of CHANEL, you

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