Director, Agency Activation and Scale

Responsibilities

• Establish and lead the activation operating model across agency partnerships
• Define scalable processes that move advertisers from onboarding to live campaigns and long-term adoption
• Lead Agency Activation and Technical Account Management teams, ensuring clear ownership and accountability across advertiser activations
• Drive improvements in activation performance, including time to first campaign, advertiser adoption, and activation consistency
• Create and run weekly activation reviews to track progress, identify blockers, and prioritize activation efforts across agencies
• Partner cross-functionally with Customer Success, Sales, Product, Support, and Agency teams to resolve operational challenges and improve execution
• Build reporting and visibility into activation health, progression from Pilot to Adoption, and operational risks
• Develop scalable frameworks, processes, and operating cadences that support agency growth across the portfolio

Requirements

• Strong experience leading onboarding, activation, solutions, or customer adoption functions in a SaaS, advertising technology, or platform environment
• Experience managing cross-functional programs and operational execution across multiple stakeholder groups
• Proven leadership experience managing teams focused on customer activation, technical account management, or customer delivery
• Ability to create structure, accountability, and scalable operating processes in complex environments
• Comfortable driving outcomes across teams without direct organizational ownership of every function involved
• Strong communication and stakeholder management skills, including experience working with senior leaders and external partners
• Analytical and operational mindset with experience using metrics to improve execution and customer outcomes
• Bias toward simplification, action, and scalable problem-solving
• What We Offer You
• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more...
• Salary in USD: $141,000 - 180,000
• Curious what it's like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together
• About Smartly

Benefits

Additional Information

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)" data-turn-id="bfbaedd2-9717-4070-bf7c-d4f1aaad5975" data-turn-id-container="bfbaedd2-9717-4070-bf7c-d4f1aaad5975" data-testid="conversation-turn-5" data-scroll-anchor="false" data-turn="user"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:fc863877-a612-4b97-b56d-444817f8c8b1-2" data-turn-id-container="request-WEB:fc863877-a612-4b97-b56d-444817f8c8b1-2" data-testid="conversation-turn-6" data-scroll-anchor="false" data-turn="assistant"> Director, Agency Activation & Scale Smartly is looking for a Director, Agency Activation & Scale to lead the operating system that helps agencies and advertisers activate, adopt, and scale successfully on our platform. This role focuses on creating consistent activation workflows, improving speed to value, and ensuring teams across the business work together effectively to drive customer growth. Reporting to the VP, Solutions, with a dotted line into the SVP, Global Agency Partnerships, you will lead the teams and operational processes that move advertisers from onboarding through scaled adoption. You will work closely with Agency Partnerships, Customer Success, Sales, Product, Support, and Technical teams to create a repeatable and scalable activation model across the agency portfolio.

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