Senior Manager of Lifecycle Marketing

Responsibilities

• Journey Automation & Funnel Movement
• Lead Nurture & Buying Committees: Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users).
• Behavioral Trigger Strategy: Build automated sequences triggered by specific website behavior, user actions, and product usage data.
• Event & Webinar Continuity: Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline.
• Retention, Expansion & ABM
• Onboarding & Adoption: Own the post-sale communications engine to minimize user time-to-value and drive feature adoption.
• Expansion & Upsell: Leverage ABM tactics and product usage signals to run automated upgrade, cross-sell, and seat expansion campaigns.
• Churn Mitigation & Renewals: Partner with Customer Success to identify "at-risk" accounts early and deploy automated save-campaigns.
• Account Intelligence & Database Strategy
• Account Tiers & Scoring: Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales.
• Segmentation & Personalization: Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage.
• Database Governance: Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust.
• Cross-Functional Alignment & Brand Voice
• Unified Revenue Team Alignment: Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer.
• Deep Product & Persona Mastery: Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper-targeted messaging that speaks directly to their daily challenges.
• Air Traffic Control: Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice.
• Role Qualifications:
• Experience: 5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B SaaS or ABM/Enterprise environment highly preferred).
• Marketing Automation Mastery: Deep, hands-on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot). You can build complex, branching logic workflows in your sleep.
• Analytical Mindset: You live in the data. You don't just look at open rates; you track click-to-opportunity conversions, pipeline velocity, LTV, and churn impact.
• Data Architecture Familiarity: Comfort working with tools like Salesforce to pull product behavioral data into marketing automation.
• Product & Persona Mastery: Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging. You bridge the gap between technical execution and deep customer empathy.

Benefits

Additional Information

Title: Senior Manager of Lifecycle Marketing Company Overview: Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development. At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development - all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time. Role Overview: We are looking for a Senior Manager of Lifecycle Marketing to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. You will lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey.

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