Growth Marketing Lead

About the role

Marketing at Harper means growth and performance - not brand, content, or comms. You own the demand side of a company being rebuilt as software: every channel that brings a customer to Harper, every dollar of acquisition spend, and the number it returns. Tivly, Bold Penguin, Google, Meta, and the next ten channels we haven't tested yet - you decide where the money goes and why. Spend is only half of it. Growth without sales capacity is just a bottleneck with extra steps. You'll work hand-in-hand with our GTM Engineer - they build the insight layer, you build the campaigns that act on it - and you'll calibrate demand against what our producers can actually close. Winning in 6-12 months looks like a portfolio of channels printing revenue, a clear playbook for unlocking new ones, and zero gap between what we spend and what we know it returns.

Responsibilities

• Own channel strategy. Run acquisition across Tivly, Bold Penguin, Google, Meta, and beyond. Decide where dollars go and why.
• Optimize in real time. Partner with the GTM Engineer to act on performance data as it lands, not weeks later.
• Hunt new channels. Identify, test, and scale new acquisition sources before competitors find them.
• Balance demand and capacity. Calibrate lead volume to producer capacity. Growth means nothing if leads die in the queue.
• Build the campaign playbook. Codify what works into repeatable systems the rest of the team can run.
• Drive measurable revenue. Tie every channel, campaign, and dollar to closed-won policies - not vanity metrics.

Requirements

• You've run paid acquisition for an insurance company, agency, or insurtech, and you know which channels actually move. You know the difference between a Tivly call transfer and a Bold Penguin appetite match, and you have opinions about both.
• You've owned a budget and a number - not just executed someone else's plan.
• You've launched a channel from zero and scaled it to a meaningful share of revenue.
• You think about lead quality and sales capacity together, not separately.
• You're as comfortable in the campaign manager as you are in a spreadsheet pulling CAC by source.
• You think from first principles and move fast when the picture is still ambiguous.
• The reality - read this before you apply
• Compensation & logistics
• Salary: $130,000-$190,000, plus performance bonus and equity.
• Location: On-site, San Francisco. Based here or willing to relocate.
• Schedule: Monday-Friday, long days, in the building with the team.
• Proven experience leading growth or paid marketing in commercial insurance, P&C, or insurtech
• Hands-on track record with at least two of: Tivly, Bold Penguin, Google Ads, Meta Ads, or comparable lead-gen channels
• Experience owning a paid acquisition budget and being measured on revenue, not vanity metrics
• Strong analytical instincts - comfort partnering with a data counterpart to read performance and make real-time calls
• Demonstrated ability to launch new channels from scratch and scale them
• Operator mindset - you've balanced lead flow against sales capacity before
• This is not a brand, content, or comms role
• Direct experience with Tivly, Bold Penguin, or other insurance lead aggregators and exchanges
• Background scaling SMB acquisition in regulated or operationally complex industries
• Experience working with a sales or producer team on lead routing, scoring, or SLA design
• Familiar

Benefits

Additional Information

Growth Marketing Lead Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance - we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed - on-site, in person, long days, very high standards. Almost no one joins Harper for insurance ; they join to build the company that replaces how it works.

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