Merchandise Planning Manager, Helly Hansen DTC North America

About the role

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Manager, Merchandise Planning, Helly Hansen DTC Team North America Helly Hansen is looking for a data-driven professional to support the region's merchandise planning and inventory management function. This leader will play a key role in the planning, forecasting, fulfillment, and inventory management of Helly Hansen brand stores, outlets, and e-commerce channels. This role is a key member of the Direct-to-Consumer team in North America with a collective goal of strengthening our position in the NA marketplace, delivering a compelling omnichannel consumer experience, and showcasing innovation. This position reports to the Director, NA Merchandise Planning and will be based in Denver.

Responsibilities

• Provide data-driven decisions for seasonal planning, merchandising, and inventory management across DTC channels and product lines for the region.
• Analyze and adjust assortment strategies, product mix, and inventory levels to deliver profitable growth and inventory turn.
• Co-create and define product and inventory strategy for Ecom, Brand Store, and Outlet channels to optimize marketplace performance.
• Deliver in-season and post-mortem seasonal analysis and communicate insights to improve future seasons, including support for site merchandising, marketing, and digital initiatives.
• Partner with planning stakeholders to ensure that seasonal assortments and forecasts align with financial budgets. Consistently update in-season projections to support Demand Planning, Supply Planning, and Allocation teams' analysis.
• Recommend and execute product transfers between channels throughout the season to optimize inventory; align closely with Allocation Planning team.
• Collaborate with key teams to identify and implement new systems, technologies, processes, and tools to drive operational efficiency.
• Ensure day-to-day actions ladder up to Merchandise Planning team & organizational goals.
• Conduct competitive analysis and identify commercial opportunities and regional needs.
• Champion a culture of continuous improvement, process-orientation, and data-driven decision making.
• Organizational Structure
• Reports to: Director, NA DTC Merchandise Planning
• Location: Denver, CO (hybrid, in-office 3 days per week)

Requirements

• An infectious passion for the outdoors.
• 2-5 years of experience in Merchandise Planning, Allocation, Buying, Inventory Management, or related field.
• Bachelor's degree or equivalent experience in retail, supply chain, or related field.
• Experience with Planning and Allocation systems is preferred.
• Confidence in Excel and comfortability with analyzing large data sets.
• Demonstrated problem solving skills and openness to ambiguity.
• Proved success in diverse, cross-functional collaboration, strong communication skills, and the ability to thrive in a dynamic and multi-time zone environment.
• Travel Requirements: Ability to travel up to 25%, including international travel.

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