Director of Demand Generation
External
Swayable · New York, NYPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
About the role
We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing Operations to build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile. Working closely with Revenue Operations and Sales, you will design the full inbound system spanning campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting. Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity. This is a foundational, high-ownership role for someone who has built demand gen functions before, is comfortable being hands-on in the tools, and knows how to create structure, move fast, and tie every program back to pipeline. The Head of Demand Generation will report directly to our Chief Marketing Officer.
Responsibilities
- Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets
- HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting
- Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization
- Inbound handling: Partner with Revenue Operations in designing the end-to-end inbound motion from first touch to sales-ready handoff, with clear definitions, routing logic, and SLAs.
- ABM programs: build targeted account-based programs for priority segments, working closely with Sales on account selection, personalized outreach, and multi-channel coordination
- Website and SEO: partner with web resources to improve conversion, landing page performance, and organic search; own conversation strategy.
- Funnel reporting and attribution: instrument the full funnel, define marketing-sourced pipeline metrics, and deliver reporting.
- Martech stack: own and optimize the marketing technology stack; evaluate tools and vendors; manage external lead generation agency and contractor relationships.
- Develop and optimize ICPs in partnership with Revenue Operations and Sales. The ability to synthesize firmographics, behavior, and intent to sharpen targeting and inform reporting and strategy.
Requirements
- 7-10+ Years of Experience. Demand Generation, Marketing Operations, Growth, and Performance Marketing roles.
- Demonstrated track record of building pipeline-focused programs that drove measurable revenue outcomes, not just lead volume
- HubSpot expertise across marketing automation, workflows, sequences, lead scoring, lifecycle management, and attribution reporting
- Strong email marketing fundamentals including deliverability, segmentation, cadence design, and A/B testing
- ABM experience: designing and running targeted account-based programs in coordination with Sales
- Analytical mindset: comfortable building attribution models, interpreting funnel data, and presenting pipeline performance to leadership
- Proven ability to build from scratch in an environment with limited playbooks; you create structure rather than inherit it
Benefits
Additional Information
**Swayable is in office 3x a week in Williamsburg, Brooklyn About Swayable: Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections). Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world's most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.
Your Match
How well this role fits your profile.
Company Intel
What employees say
Worked at swayable? Share your experience