Social Media & Influencer Marketing Specialist

About the role

Job Title: Social Media & Influencer Marketing Specialist Location: Remote Experience Required: 3-6 years in social media or marketing roles Employment Type: Full-Time About the Role Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships. Key Responsibilities Manage and curate content for the company's social media channels to enhance engagement and grow our audience. Develop and implement influencer marketing campaigns that align with brand objectives. Identify and collaborate with relevant influencers and brand advocates. Conduct market research to identify trends and competitor strategies in social media and influencer marketing. Analyze campaign performance using metrics and analytics tools and provide regular reports. Assist in creating marketing material, including graphics, videos, and blog content. Engage with the online community by responding to comments and messages. Bachelor's degree in Marketing, Communications, or a related field. 2-6 years of experience in social media management, influencer marketing, or digital marketing. Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape. Creative mindset with excellent writing and editing skills. Proficiency in social media analytics and management tools. Strong interpersonal skills with the ability to build relationships with influencers and partners.

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