Marketing Specialist, Practice Services

Responsibilities

• Support the execution of brand positioning and guidelines across all materials and communications for Dental Practice Services brands, including Dental Practice Transitions and RCM (eAssist and Unitas), ensuring adherence to brand standards and required disclosures/approvals.
• Assist in the development and execution of integrated marketing plans, including campaign planning, customer and internal communications, and program coordination across multiple DPS brands.
• Serve as a day-to-day marketing liaison for select vendor partners and internal stakeholders, supporting marketing deliverables and ensuring timelines are met.
• Help develop and execute marketing programs and promotions to support annual growth goals, working with internal and external partners to ensure plans are implemented on time and within budget.
• Partner with Creative Services, internal product/brand stakeholders, vendor partners, and cross-functional teams to execute initiatives on-time and within budget.
• Maintain and support execution of the marketing campaign calendar, including assisting with coordination, scheduling, and pivoting as priorities shift.
• Assist in the development of collateral and content for marketing programs across multiple channels, including website, email, print, social media, internal communications, and sales enablement materials.
• Coordinate with Creative Services, external creative agencies, and vendor partners to develop marketing materials (brochures, ads, flyers, digital assets, etc.) that educate, communicate value, and increase growth and profitability.
• Support sales enablement efforts by creating and distributing materials that promote campaigns, specials, and key messaging to the field and internal stakeholders.
• Assist with coordination of advertising and promotional placement in internal and external channels (publications, catalogs, media, digital placements), ensuring alignment with program goals.
• Support marketing performance tracking and reporting efforts by helping establish tracking, compiling results, and sharing learnings with internal stakeholders and partners to optimize future campaigns.
• Assist with expense tracking and budget support, including invoice processing coordination and ensuring expenses align to budget and agreements.
• Participate in cross-functional and inter-departmental meetings related to Corporate Business and Practice Services initiatives, supporting cross-sell and portfolio awareness initiatives.
• Provide support for events and meetings including tradeshows and National Sales Meetings (logistics support, collateral coordination, booth materials, giveaways, and related marketing needs).
• Support webinar marketing operations by coordinating content, workflow, and upload submissions for Business Solutions and DBI webinars in collaboration with the webinar team.
• Participate in special projects and perform other duties as requested or required.
• SPECIFIC KNOWLEDGE & SKILLS:
• Experience supporting marketing programs involving third-party partners preferred
• Knowledge of the dental industry, healthcare, or relevant business solutions is a plus
• Familiarity with multi-channel marketing campaigns (email, web, social, paid media, print)
• Strong organizational skills and attention to detail, including managing multiple projects and deadlines
• Working understanding of standard industry marketing practices
• GENERAL SKILLS & COMPETENCIES:
• Good understanding of industry practices
• Proficient with tools, systems, and procedures
• Basic planning/organizational skills and techniques
• Good decision making, analysis and problem solving skills with ability to multi-task
• Good verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Basic conflict resolution skills
• Developing professional credibility
• MINIMUM WORK EXPERIENCE:
• Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.
• PREFERRED EDUCATION:
• Typically a Bachelor's Degree or global equivalent in related discipl

Benefits

Additional Information

JOB OVERVIEW: This position will be responsible for supporting marketing initiatives across the Henry Schein Dental Practice Services portfolio of brands, including Dental Practice Transitions and Revenue Cycle Management (RCM) solutions (including eAssist and Unitas). The Marketing Specialist partners with internal stakeholders and vendor/partners to help grow and expand these businesses through the execution of marketing programs, campaigns, and communications. Responsibilities include supporting integrated marketing efforts such as digital and traditional marketing, social media, customer and field rep promotions and incentives, website updates (SEO), intranet content, collateral development, webinars, events, and competitive research. The Marketing Specialist helps maintain brand standards, supports cross-sell initiatives, and assists in performance tracking and reporting to inform ongoing marketing optimization.

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