Field Events Specialist

About the role

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics-all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential. Our opportunity: Join Automation Anywhere, the industry leader in Agentic Process Automation (APA), and be part of an exciting journey to transform how businesses operate! We are searching for a dynamic Field Events Specialist to fuel rapid growth and build a strong pipeline across North America. As a vital member of our Americas Field & Partner Marketing team, you'll collaborate closely with local sales leaders and cross-functional teams to design, execute, and optimize high-impact marketing initiatives. If you're a marketer who thrives on understanding business priorities, loves engaging with customers, and leverages data to continuously enhance strategies, this is the perfect opportunity to make a meaningful impact with cutting-edge automation technology. Come be a key player in shaping the future with Automation Anywhere! Who you'll report to: This position will report to the Sr. Director, Field & Partner Marketing Location: Remote role based within the United States You will make an impact by being responsible for: Driving execution of key initiatives for America's field marketing strategy and delivering measurable impact Supporting local pipeline generation needs of the regional sales team, inclusive of strategic accounts Understanding the local sales go-to-market motion to execute marketing plan aligned to the sales and marketing priorities and pipeline targets Owning end-to-end execution of assigned field marketing events by building a strong pre, during and post-event framework to drive success Working closely with sales leaders and AEs to ensure alignment and successful execution Managing and optimizing marketing investments, inclusive of serving as the NAMER subject matter expert on the procurement process (onboarding suppliers, purchase order creation, etc) Reporting & Lead Management: Tracking campaign results to drive pipeline generation and pipeline conversion. Working with BizOps for account mapping based on audience segmentation and outreach strategy When applicable, building lead scoring framework to distinguish and align stakeholders between hot, warm and cold leads Coordinating with MarOps for SFDC campaign code creation Consolidating leads and submit into MarOps for SFDC loading Content: Submitting Wrike requests for creative assets (email banners, signage, social media graphics, etc.) Coordinating with the marketing operations team to reserve email calendar slots for event promotions Creating SalesLoft cadences (or other sales templates) to help sales and SDRs promote event registration, customer meetings and support lead follow-up Working with the corporate team to update the company website with major event listings Assisting in publishing organic social media posts (e.g., LinkedIn) to drive event awareness; in partnership with social team Maintaining detailed marketing calendar Team Collaboration: Sales partnership: Driving active awareness of the marketing-wide plan to sales teams and leaders. Providing sales feedback into respective marketing teams to better address business needs. Supporting the sales team with identifying marketing materials / collateral for customer presentations Working closely with Field Marketing Managers, Sales, MarOps, and other Marketing Teams Collaborating with the Partner Marketing team to incorporate key partners into field activations where appropriate You will be a great fit if you have: Bachelor's degree in Marketing or business field 2+ years of experience in field marketing or event management Experience working with sales teams to drive marketing program success Previous experience of working within a cloud and or business software industry is desirable Previous experience working with partners is desirable Ability to learn and use tools like Salesforce, Marketo, Bizzabo, Zoom Webinars, SalesLoft, Wrike, Excel, Word, PowerPoint; prior experience is a plus You excel in these key competencies: Strong organizational and execution skills with high attention to detail, managing multiple projects and timelines effectively Curious and data-driven mindset focused on analyzing performance to drive improvements Excellent communication and collaboration abilities, fostering teamwork and clear interactions Adaptable and energized by change, thriving in fast-paced, dynamic environments with shifting priorities Proactive problem-solver with a positive attitude, comfortable with process improv

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